Senior Content Writer (Hybrid)

Company Description

BayanTech, established in 2004, is a leading provider of language and localization services, helping global brands bridge linguistic and cultural divides to expand into international markets. The company specializes in Middle-Eastern and African languages, along with major Asian and European languages, offering high-quality services delivered by a large in-house production team. With headquarters in the United Arab Emirates and additional offices in Saudi Arabia, Egypt, and South Africa, BayanTech has become a recognized name in the translation and localization industry through its innovative solutions and years of expertise.

Job Summary

We are looking for a Senior B2B Content Specialist to create high-quality, conversion-focused content that supports lead generation and marketing goals. The role requires strong writing skills, an understanding of B2B marketing, and the ability to produce content across multiple channels including ads, websites, emails, and LinkedIn.

Job Description

• Create B2B content focused on lead generation and conversions
• Write ad copy for Meta and Google Ads campaigns
• Develop articles, blog posts, and website content
• Create email marketing campaigns for lead nurturing
• Write LinkedIn content in a professional and corporate tone
• Support content strategies aligned with marketing funnels
• Ensure content aligns with KPIs such as CTR, engagement, and conversion rate
• Analyze content performance and suggest improvements
• Collaborate with marketing and design teams
• Maintain consistent brand voice across all content
  
  
  

Job Requirements

Must Have

• 3–5 years of experience in B2B content writing or copywriting
• Strong experience in:
• B2B content creation
• Lead generation and conversion-focused writing
  
• Ability to write:
• Paid ads (Meta & Google Ads)
• Articles and website pages
• Email campaigns
• LinkedIn posts
  
• Good understanding of marketing funnels and audience targeting
• Ability to work with KPIs (CTR, conversion rate, engagement)
• Proficiency in Google Docs and Grammarly
• Familiarity with SEO tools (Ahrefs or SEMrush is a plus)
• Experience with WordPress or CMS is a plus
  
  

Nice to Have

• Experience in SaaS, Tech, or AI industries
• Knowledge of localization or translation services
• Basic understanding of long B2B sales cycles
• Portfolio with ads, articles, or website conten