Senior Copywriter

About IdeateLab
At IdeateLab, creativity meets strategy. We’re a marketing agency that thrives on bold ideas, powerful storytelling, and digital-first thinking. We partner with leading brands to craft campaigns that spark conversations and deliver results.

Role Overview
We’re looking for a passionate wordsmith and conceptual thinker to join our Creative Team. This role requires someone who can lead with ideas, write with impact, and collaborate with cross-functional teams to bring campaigns to life. Whether it’s a big campaign, a sharp social post, or a witty one-liner, your words will set the tone for our brands.

Key Responsibilities

• Develop concepts, campaign ideas, and brand stories across digital, ATL, BTL, and integrated platforms.
• Write compelling copy for ads, social media, digital films, websites, emails, and brand communication.
• Collaborate with Art, Strategy, and Client Servicing teams to deliver holistic creative solutions.
• Lead brainstorming sessions, craft compelling decks, and present ideas with confidence to clients.
• Leads his/her accounts from ownership perspective, including interacting with client(s).
• Experiment with and integrate AI-driven tools to enhance copywriting, ideation, and campaign development.
• Ensure brand tone of voice consistency across multiple channels.
• Stay updated on industry trends, pop culture, digital storytelling formats, and emerging creative technologies.
• Manage multiple projects with sharp attention to detail and timelines.

Skills & Experience

• 5–7 years of experience in in advertising/digital/content/marketing agencies.
• A portfolio that demonstrates strong conceptual thinking, versatility, and impactful writing.
• Proven ability to balance brand goals with creative excellence.
• Strong command of English with an eye for detail, wit, and cultural relevance.
• Awareness of the latest AI trends and tools relevant to creative work, with the ability to apply them meaningfully.
• Comfortable working in a fast-paced, deadline-driven environment.

What We Offer

• A culture that thrives on creativity, collaboration, and continuous learning.
• Opportunities to work on diverse brands and industries.
• A dynamic environment where bold ideas are encouraged and celebrated.
• Growth paths within the creative leadership team.

If you can think it, write it, and sell it, you’re the wordsmith we’re looking for! Drop your resume at hr@ideatelab.com .

Job Types: Full-time, Permanent

Work Location: In person