Senior Copywriter

Responsibilities

• Collaborate with marketing, design, and product teams to create content that aligns with the brand's voice and strategic goals.

• Conduct research and stay updated on industry trends to craft compelling content that resonates with our target audience in the telecommunications sector.

• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand guidelines.

• Manage multiple projects and campaigns, ensuring timely delivery and quality control.

• Execute engaging and persuasive digital copy across various platforms, including websites, social media, email campaigns, and digital ads.

• Utilize SEO best practices to optimize content for search engines (Strong understanding of technical SEO and how it impacts the content strategy)

• Analyze content performance metrics to make informed recommendations for improvement.

• Gather current messaging and style guide ass ets and/or help create and define assets for key messaging to initiate and implement content strategy

• Understand key customer journeys associated with brands and be able to leverage journey insights when defining content strategy

• Create a seamless customer experience for web, app, SAS and CRM

• Contribute to develop content strategy that prioritizes customer needs, user experience, and business goals

• Contribute to develop content strategy that considers information architecture, taxonomy and user needs across multiple channels and domains

• Excellent understanding of information architecture, page content hierarchy and taxonomy

• Knowledge about content component modeling and how to work with Business Analysts for net new component creation

• Understanding the connection between content, delivery technologies, and design

• Ability to take a client-provided creative campaign brief and plan the cross-channel content execution