Qureos

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Senior CRM Automation Specialist

Dubai, United Arab Emirates

What you ll do:

  • Lifecycle Campaign Architecture Lead the design and implementation of multi-channel customer journeys (email, push, in-app, SMS) with advanced segmentation, personalization, and automation.
  • Complex CRM Logic Implementation Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.
  • Own Strategic Projects Define and drive the CRM strategy for key initiatives such as customer lifecycle management and product adoption, ensuring measurable impact on engagement and retention.
  • Technical Execution Manage complex CRM workflows, integrations, and troubleshooting.
  • Data-Driven Optimization Analyze campaign performance and user behavior to continually refine targeting, content, and triggers.
  • Stakeholder Collaboration Partner with product, data, engineering, and marketing teams to ensure CRM initiatives align with business goals.
  • Platform Expertise Serve as the internal subject-matter expert on CRM tools, ensuring best practices in template design, deliverability, and compliance.

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