Senior CRM Automation Specialist

What you ll do:

• Lifecycle Campaign Architecture Lead the design and implementation of multi-channel customer journeys (email, push, in-app, SMS) with advanced segmentation, personalization, and automation.
• Complex CRM Logic Implementation Expertly configure and maintain advanced CRM logic using dynamic content, Liquid logic, webhooks, and connected content to deliver hyper-personalized experiences.
• Own Strategic Projects Define and drive the CRM strategy for key initiatives such as customer lifecycle management and product adoption, ensuring measurable impact on engagement and retention.
• Technical Execution Manage complex CRM workflows, integrations, and troubleshooting.
• Data-Driven Optimization Analyze campaign performance and user behavior to continually refine targeting, content, and triggers.
• Stakeholder Collaboration Partner with product, data, engineering, and marketing teams to ensure CRM initiatives align with business goals.
• Platform Expertise Serve as the internal subject-matter expert on CRM tools, ensuring best practices in template design, deliverability, and compliance.