Senior CRM Specialist (Growth CRM Specialist) App Experience

Responsibilities:

• Manage and optimize Waffarha’s CRM system, ensuring seamless execution of customer communication strategies.

• Develop and implement customer journey flows to increase retention, activation, and engagement.

• Segment users based on behavior, demographics, and other factors to personalize communication.

• Create and manage multi-channel campaigns (SMS, email, push notifications, in-app messages) to engage

and retain customers.

• Monitor and analyze campaign performance, providing actionable insights to improve outcomes.

• Collaborate with marketing, product, and data teams to ensure CRM strategies align with business goals.

• Ensure data hygiene and accuracy within the CRM system.

Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.

• Proven experience as a CRM Specialist or similar role. With at least 3–5 years of relevant experience.

• Strong knowledge of CRM platforms (e.g., MoEngage, HubSpot, Salesforce) and marketing automation tools.

• Ability to analyze customer data and turn insights into actionable marketing strategies.

• Experience in creating and optimizing automated customer journeys.

• Excellent communication and collaboration skills.

• A passion for improving customer experience and driving engagement.

Job Type: Full-time

Pay: E£400.00 - E£500.00 per month

Ability to commute/relocate:

• Cairo: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Which CRM systems have you worked with (MoEngage, CleverTap, Braze, etc.)?
• Do you have experience managing CRM activities for mobile applications?
• What are your salary expectations?

Education:

• Bachelor's (Preferred)

Experience:

• CRM Specialist: 3 years (Preferred)

Work Location: In person