Senior Designer, Growth

Who you are

As a Sr. Designer of Growth at Seed, you will play a pivotal role in ensuring that brand storytelling meets business performance.

You will be responsible for driving development and execution of acquisition strategies for the business across TV, Youtube, Meta and all other Paid Social channels. We're looking for a data-driven creative thinker to spearhead this rapidly growing area. The person in this role should be a natural collaborator, with a proficiency in understanding performance and consumer insights, applying that to concepting, asset development, and optimization in a fast-paced, multi-tasking, fluid environment. This role sits on the Brand team and reports to the Creative Director of Brand.

Qualifications

• 6-8+ years of professional experience in Graphic Design, preferably from agency or DTC in-house environments.
• Deep interest in utilizing various AI tools to optimize workflows and enhance creative output, with a strong curiosity for how emerging technologies will continue to shape and evolve the design industry.
• Expert level proficiency in Figma, Adobe Creative Suite (InDesign, Photoshop, Illustrator), After Effects, Premiere Pro, and other industry-standard software.
• Experience managing end-to-end creative development for advertising assets, with ability to effectively generate creative concepts and communicate ideas to designers, writers and other stakeholders
• Solid understanding of consumer behavior and digital marketing trends across social media, CRM, direct response TV and other channels.
• Knowledge of performance metrics and experience working with analytics platforms to understand customer data, performance digital marketing analytics, customer segmentation, and testing/optimization techniques.
• Proven success in developing performant campaigns across all established and emerging ad platforms including Google, Facebook, Instagram, Pinterest, TikTok, Snap, YouTube, CTV, Email, and Landing Pages.
• Strategic in defining and meeting the performance marketing data-driven targets, goals, and objectives, with the knowledge of when to course-correct in an agile and effective manner.
• Obsessive about design details and emotive storytelling.
• Strong understanding of brand systems with the experience and ability to provide design solutions with a high level of craft and attention to detail.
• Ability to storyboard and think systematically when concepting a range of deliverables across the marketing funnel—from direct response TV to upper-funnel brand awareness campaigns.
• Strong organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and be flexible to challenges.
• Ability to effectively communicate and defend design decisions while being a team player and understanding all team needs and perspectives.
• Comfortable moving from macro to micro—no project is too small to tackle with positivity.

What you'll do:

• Partner with our growth marketing, product marketing, operations, and design teams to ideate and optimize campaigns for revenue generating initiatives
• Build a pipeline of fresh ad creative including everything from static ads through to live-action / short-form video for the Growth team to test regularly
• Lead and manage a dedicated creative team to effectively execute hard-working creative concept ideas
• Conduct creative analysis with key stakeholders highlighting test learnings and campaign performance.
• Continually iterate on our strategy, messaging, and narratives in alignment with current brand guidelines, helping to shape the future of our brand storytelling.
• Utilize shared marketing insights and learnings to unlock new testing opportunities and audiences across all growth channels.
• Help manage external agencies where needed to oversee outsourced creative development
• Collaborate with the brand team to evolve identity system based on performance needs and audience insights

The annual pay range for this full-time position is $140k-$160k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.