Senior Digital Advertising Strategist

About Direct Online Marketing (DOM)

Since our foundation in 2006, DOM has effectively helped businesses experience growth through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach, and we won't be outcommunicated.

If you want to experience what it's like to work at a full-service digital marketing agency that does things a little bit differently than you've experienced in the past - we want to meet you!

As a Senior Digital Advertising Strategist, you’ll own and drive the digital advertising strategy for our clients, directly impacting business outcomes such as lead generation, e-commerce revenue, and overall ROI.

What You’ll Own

• Lead the development of strategic digital advertising plans for clients across industries and global markets.
• Define, track, and optimize key performance indicators (KPIs) that align digital campaigns with client business objectives.
• Lead clients in goal-setting, campaign planning, and performance reviews.
• Identify opportunities for experimentation and channel expansion, including search, social, display, video, or shopping.
• Serve as a thought leader, providing strategic insights and recommendations based on industry trends and competitor analysis.
• Mentor junior team members and provide strategic direction on deliverables to internal team members.

Who You Are

You bring 5+ years of marketing experience, with at least 3 years of experience in digital advertising, specifically in SEM and paid social.

Here’s what we’re looking for:

• Strategic development and execution of Google Ads and other search engine campaigns
• Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales
• Translating data into actionable insights and recommendations for clients
• Designing campaigns aligned with overall marketing strategy and business goals
• Competitor and market research to inform strategy

Additionally, you will have the following:

• A Bachelor’s degree or greater, or equivalent work experience in marketing
• Strong analytics knowledge
• A/B and multivariate testing
• Intimate familiarity of sales and marketing funnels
• Creative problem solving
• Outstanding computer skills
• Excellent written and verbal communication

The following experiences are a plus:

• Agency experience
• Marketing automation and CRM tool implementation
• Execution in all core aspects of SEO, including on-site optimization and off-site outreach
• Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.)
• Foreign language skills or strategic guidance of foreign campaigns

Why Work With Us?

At a mid-sized agency like DOM, you can move the needle more than at a larger agency. Plus, you get to be part of a team of talented, hard-working individuals. We take our ‘No Jerks’ policy seriously here.

We’re proud to offer a hybrid work schedule that allows you to work from home four days a week, while still fostering in-person collaboration every Thursday. It’s the best of both worlds—work from home while enjoying the connection and creativity that come with in-person teamwork.

DOM is in the top 3% of all Google partner agencies worldwide, helping our clients grow their businesses through digital advertising, search engine optimization, creative services, analytics, and a full suite of digital marketing services. Our agency is certified by Microsoft and Semrush with dozens of 5-star reviews on Clutch, G2 and Google.

We’re a stable and growing leader delivering excellent results to our clients who say things like:

• “DOM constantly pushes the envelope. They’re great communicators and are fun to work with, too.”
• “Working with DOM is like working with colleagues who have our company’s best interest at heart.”
• “I’m approached daily by other digital marketing agencies who want to pitch their company to me, but I never consider anyone else.”

We also have rave reviews on Glassdoor and have been voted one of Pittsburgh’s best places to work with employees who say things like:

• “The people are what makes this company great.”
• “You will be appreciated, challenged, and rewarded.”
• “An agency where you can grow with confidence.”

Perks & Benefits

We offer a competitive benefits package, including health, dental, and vision insurance; short-term disability coverage; a 401(k) plan with company match; and annual profit-sharing benefits.

Ready to Make an Impact?

If you’re ready to work in a collaborative, fast-paced environment with a team that values your contributions and supports your growth, we’d love to hear from you.

Direct Online Marketing is an Equal Opportunity Employer (EOE).