Senior Digital Content Coordinator–blu

About blu

blu is a Dubai-born health-tech brand with Swiss engineering, proudly present in 1,000+ outlets across the region. We are passionate about creating innovative wellness and lifestyle products, supported by impactful digital campaigns and social storytelling.

We are looking for a Senior Digital Content Coordinator to join our growing marketing team. This role is key to ensuring consistency, creativity, and performance across blu’s social media and digital campaigns.

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Key Responsibilities

• Content Planning & Coordination

o Develop and manage the content calendar across blu’s social media channels and digital marketing campaigns.

o Ensure timely execution of campaigns in line with brand goals.

• Creative Collaboration

o Work closely with the graphics team to brief, review, and refine creative assets.

o Coordinate outsourced functions such as photo shoots, videography, and content creation agencies, ensuring deliverables meet brand standards.

• Digital & Social Media Management

o Oversee day-to-day posting, engagement, and performance monitoring on platforms such as Instagram, Facebook, LinkedIn, and TikTok.

o Suggest and test new content formats to improve reach and engagement.

• Agency & Vendor Management

o Act as the main contact for external agencies and freelancers.

o Oversee execution quality, timelines, and budgets of outsourced work.

• Performance Tracking

o Support in monitoring campaign KPIs, preparing performance reports, and sharing insights for improvement.

o Keep up to date with social media trends and recommend relevant best practices.

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Requirements

• Excellent command of English (both written and spoken).

• Strong understanding of social media platforms, algorithms, and content trends.

• Proven ability to coordinate with creative teams and translate ideas into engaging campaigns.

• Experience in managing agencies, vendors, and outsourced functions (photo/video shoots, freelance content creators, etc.).

• Organized, detail-oriented, and able to manage multiple projects simultaneously.

• 2 years’ experience in digital marketing, social media, or content coordination.

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What We Offer

• Opportunity to grow with a fast-expanding MENA brand.

• A dynamic and collaborative work environment, supported by a team with over 30 years of loyalty and experience.

• Exposure to creative campaigns that blend wellness, lifestyle, and innovation.

• A truly rewarding learning experience with room for growth and career development.

• Be part of a prestigious Dubai-born brand .