Senior Digital Marketer

Octet Solutions is a Canadian Company with diverse portfolio in SaaS, Education, Restaurants and Construction. We are looking for a creative Senior Digital Marketer to lead our marketing department.

Responsibilities

• Own end-to-end digital strategy and execution for multiple clients across SaaS, Education, Restaurants, and Software.
• Plan, run, and optimize paid campaigns (Google, Meta, LinkedIn, YouTube) to hit CPL/CPA/ROAS targets.
• Lead SEO growth (technical + on-page + content direction) to improve rankings and organic leads.
• Drive funnel performance: landing pages, tracking, retargeting, and conversion rate optimization.
• Monitor performance using GA4, GTM, Search Console, and ad platforms; deliver clear weekly/monthly insights.
• Coordinate with content/design/dev teams to ship campaigns on time and to standard.
• Manage budgets, testing plans (A/B), and continuous optimization across accounts.
• Support client communication with concise plans, updates, and improvement recommendations.

Qualifications

• 5+ years of hands-on digital marketing experience (agency experience preferred).
• Strong performance marketing skills across Google Ads and Meta Ads (LinkedIn/YouTube is a plus).
• Practical SEO knowledge with proven results (technical basics + keyword strategy + content planning).
• Solid understanding of tracking, attribution, and reporting (GA4, GTM, pixels, events).
• Proven ability to manage multiple accounts, priorities, and deadlines with ownership mindset.
• Strong analytical thinking, problem-solving, and communication (spoken and written English).
• Bachelor’s degree preferred; relevant certifications (Google/Meta/HubSpot) are an advantage.

Location: 30 R, DHA Phase 8, Ex Air Avenue, near Neon Square, Lahore

Timings: Mon- Fri, 9 am- 6pm (onsite)

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Application Question(s):

• Are you able to travel to office location Mon-Fri (9am-6pm)?

Experience:

• Digital Marketing: 5 years (Required)

Work Location: In person