Senior Digital Marketing & Demand Generation Lead

Job Description— Senior Digital Marketing & Demand Generation Lead

About Virtelligence:

Virtelligence is a leading global IT and healthcare technology consulting firm with over 25 years of experience, supporting more than 200 health systems and enterprise clients worldwide. We specialize in digital transformation, cloud adoption, and innovative workforce solutions.

Website: https://www.virtelligence.com

LinkedIn: https://www.linkedin.com/company/virtelligence/

Work Details:

• Working Hours: Full-time (Night Shift to align with U.S. business hours.)
• Working Days: Monday to Friday
• Job Location: I-10/03, Islamabad, Pakistan (On-site)

· Experience:5+ Years

About the Role:

Role Overview:

Virtelligence is hiring a Senior Digital Marketing & Demand Generation Leader to architect and execute a scalable go-to-market (GTM) engine for our U.S.-focused IT consulting and SaaS services.

This is not a “post on LinkedIn and run ads” role.

This is a growth engineering role.

We are looking for a strategic yet hands-on marketing expert who understands:

· B2B demand generation

· GTM motion for consulting & SaaS

· SEO and authority building

· AI-driven automation workflows

· Marketing-to-sales pipeline conversion

· Revenue-focused marketing

If you believe “it’s not about leads, it’s about demand,” this role is for you.

What You Will Own

GTM Strategy & Demand Architecture

· Design and execute multi-channel GTM strategies targeting U.S. healthcare systems and enterprise buyers

· Build demand-generation campaigns aligned to sales quotas and pipeline goals

· Develop account-based marketing (ABM) strategies for CIOs, CTOs, CHROs, and healthcare executives

· Align marketing with revenue, not vanity metrics

Demand Generation & Pipeline Growth

· Own inbound and outbound digital demand channels

· Build conversion funnels from awareness → MQL → SQL → Opportunity

· Drive B2B lead generation via content, automation, and AI-enhanced workflows

· Partner with sales leadership to optimize marketing-to-sales handoff

SEO, Content & Thought Leadership

· Develop authority-building SEO strategy for U.S. healthcare IT and SaaS markets

· Lead content roadmap: blogs, whitepapers, case studies, landing pages

· Optimize website for discoverability and conversion

· Build high-intent keyword strategy focused on buyer journey

Marketing Automation & AI Workflows

· Design AI-powered workflows for:

· Lead nurturing

· Content personalization

· Outreach sequencing

· CRM automation

· Integrate tools such as HubSpot, Salesforce, LinkedIn Campaign Manager, SEMrush, GA4, etc.

· Leverage AI tools to scale personalization and campaign optimization

Analytics & Revenue Attribution

· Track performance across SEO, paid campaigns, organic social, email, and ABM

· Build dashboards that show revenue contribution

· Optimize campaigns based on conversion data, not impressions

Who You Are

· 7+ years in B2B digital marketing, demand generation, or GTM roles

· Experience in SaaS, IT consulting, or technology services

· Strong understanding of U.S. enterprise buying behavior

· Proven track record building pipeline through digital channels

· Hands-on experience with marketing automation platforms

· Deep knowledge of SEO, content strategy, and analytics

· Comfortable working directly with executive leadership

· Data-driven and revenue-focused

· Entrepreneurial mindset with execution bias

Preferred Experience

· Healthcare IT or enterprise technology marketing

· Experience marketing ServiceNow, Workday, Epic, AWS, AI, or SaaS solutions

· Experience building ABM campaigns targeting CIOs or IT executives

· Exposure to GTM in U.S. market from offshore teams

Why This Role is Different

· Direct visibility with executive leadership

· Opportunity to build the marketing engine from strategy to execution

· High-impact role influencing revenue growth

· On-site leadership position with autonomy and ownership

· Growth path toward Head of Marketing / GTM Leader

Location & Work Model

On-Site – Islamabad

Aligned with U.S. business hours

If you are a growth architect who understands that marketing is a revenue engine, not a content machine, we want to speak with you.

Work Location: In person