Senior Digital Marketing Executive

Key Responsibilities

• Digital Campaign Management
• Plan and execute paid and organic digital marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Optimize campaigns for ROI and conversions.
• Social Media Marketing
• Create, manage, and grow company presence on platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X, etc.).
• Develop engaging content, run promotions, and track engagement.
• Search Engine Optimization (SEO)
• Conduct keyword research and on-page/off-page SEO.
• Improve search rankings and website visibility.
• Search Engine Marketing (SEM)
• Manage PPC campaigns (Google Ads, Bing Ads).
• Optimize ad copy, targeting, and budget.
• Content Marketing
• Work with content creators to develop blogs, videos, graphics, and email newsletters.
• Manage content calendars.
• Website & Analytics
• Monitor website traffic, user behavior, and conversion rates.
• Use tools like Google Analytics, Search Console, and Hotjar.
• Email Marketing
• Build and segment mailing lists.
• Design and execute email campaigns for promotions, updates, and lead nurturing.
• Market Research
• Analyze competitors, trends, and customer preferences.
• Provide insights for business growth.
• Reporting
• Track KPIs (CTR, CPC, CPA, engagement rate, conversion rate, etc.).
• Prepare weekly/monthly performance reports for management.

Key Skills

• SEO & SEM
• Google Ads, Meta Ads, LinkedIn Ads
• Google Analytics, Tag Manager, Search Console
• Social Media Management (organic + paid)
• Email Marketing (Mailchimp, HubSpot, Zoho Campaigns, etc.)
• Basic Graphic & Video Editing (Canva, Photoshop, Premiere Pro – optional but useful)
• Strong communication & creative thinking
• Data analysis & reporting skills

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person