Senior Digital Marketing Executive

Salary is negotiable according to your experience and potential

Job Summary:

Develop, implement, and manage comprehensive digital marketing strategies to enhance brand presence, drive website traffic, generate leads, and increase customer acquisition, aligning all efforts with overall business objectives.

Key Responsibilities:

Strategy & Planning: Design and execute integrated digital campaigns (SEO, SEM, Social Media, Email, Content) to meet KPIs.

Campaign Management: Oversee budget allocation, content creation, execution, and optimization across all digital channels.

Performance Analytics: Monitor key metrics (CTR, ROAS, CPA, Conversion Rates) using tools like Google Analytics, providing data-driven insights and reports.

SEO/SEM: Manage paid and organic search efforts, optimize keywords, and improve website performance.

Social Media: Develop strategies, manage content, and run campaigns on relevant platforms.

Email Marketing: Create and manage email campaigns, newsletters, and automation.

Content Collaboration: Work with content/design teams to produce high-performing creative and landing pages.

Cross-Functional Collaboration: Align with Sales, Content, and other teams for cohesive initiatives.

Market Research: Stay updated on trends, competitor activities, and audience behavior.

Team Leadership (Optional): Mentor junior team members and guide marketing efforts.

Key Skills & Qualifications:

Proven experience in digital marketing roles.

Expertise in SEO, SEM, Social Media, Email Marketing.

Strong analytical skills with proficiency in Google Analytics & data interpretation.

Excellent project management, communication, and creative skills.

Experience with marketing automation and CRM tools.

Data-driven mindset focused on ROI and conversion optimization.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person