Senior Digital Marketing Executive - Hbr Layout Bangalo...

We are seeking a results-driven Senior Digital Marketing Executive to lead and execute digital marketing strategies for our real estate projects. The ideal candidate will be responsible for generating high-quality leads, increasing brand visibility, and optimizing digital campaigns across multiple platforms to drive property sales and inquiries.
Key Responsibilities
Digital Strategy & Campaign Management
Develop, plan, and execute digital marketing strategies for residential and commercial real estate projects
Manage end-to-end digital campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other platforms
Plan and execute project launches, lead generation campaigns, and remarketing strategies
Lead Generation & Performance Marketing
Drive qualified leads through paid media, landing pages, and marketing funnels
Monitor cost per lead (CPL), ROI, and conversion rates
Optimize campaigns based on performance data and market trends
Content & Social Media Marketing
Oversee content creation for social media, websites, blogs, and email marketing
Manage social media calendars and engagement for real estate projects
Coordinate with designers, videographers, and content teams for creatives and walkthrough videos
SEO, Website & CRM
Optimize website content for SEO and user experience
Track website performance using Google Analytics and other tools
Coordinate with CRM teams to ensure proper lead tracking and follow-ups
Market & Competitor Analysis
Conduct market research and competitor analysis
Identify new digital opportunities and emerging platforms in real estate marketing
Reporting & Team Coordination
Prepare weekly and monthly performance reports
Work closely with sales, channel partners, and external agencies
Guide and mentor junior digital marketing executives
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business, or a related field
3–6 years of experience in digital marketing (real estate experience preferred)
Strong knowledge of Google Ads, Meta Ads, SEO, and analytics tools
Experience in real estate lead generation and campaign optimization
Excellent communication and project management skills
Data-driven mindset with strong analytical abilities
Preferred Skills
Experience with real estate portals (99acres, Magicbricks, Housing, etc.)
Knowledge of CRM tools and marketing automation
Basic understanding of graphic design and video marketing