Senior Digital Marketing Manager

Position: Senior Digital Marketing Manager

Salary: ₹30,000 – ₹40,000 per month
Department: Marketing
Location: Raipur (CG) Employment
Type: Full-time

Job Summary

We are seeking an experienced and result-driven Senior Digital Marketing Manager to lead and execute digital marketing strategies to increase brand awareness, generate leads, and drive business growth. The candidate will be responsible for managing digital campaigns, overseeing social media, SEO, paid advertising, and analyzing performance metrics to optimize results. Senior digital marketing managers typically develop and manage campaigns, analyze performance, and lead teams to achieve marketing objectives.

Key Responsibilities

Strategy & Planning

• Develop and implement effective digital marketing strategies aligned with company goals
• Plan and execute SEO, SEM, social media, email, and paid advertising campaigns
• Identify trends, target audience behavior, and growth opportunities
• Improve brand visibility and online presence

Campaign Management

• Manage and optimize Google Ads, Meta Ads, and other paid campaigns
• Plan content strategy for social media, blogs, and website
• Oversee website performance and improve conversion rates
• Coordinate with design, content, and tech teams

Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics
• Track KPIs such as traffic, leads, conversions, and ROI
• Prepare weekly and monthly marketing performance reports
• Optimize campaigns based on data insights and performance analysis

Team & Leadership

• Lead and guide the digital marketing team
• Assign tasks and ensure timely execution
• Coordinate with external agencies and vendors
• Stay updated with latest digital marketing trends

Requirements

Experience

• 5 years of experience in digital marketing
• Experience in managing SEO, PPC, social media, and email marketing
• Experience in team handling preferred
• Been experience national and internation level marketing and branding

Skills Required

• Strong knowledge of SEO, SEM, and paid advertising
• Experience with Google Ads, Meta Ads, and Google Analytics
• Knowledge of social media marketing and content strategy
• Excellent communication and leadership skills
• Analytical and result-oriented mindset
• Ultra-premium Brand Positioning .
• Hand on experience and knowledge of digital marketing tools 360 degree , hacks , tricks , loopholes , black head , white head.
• Expertise on organic growth sales driven lead generation.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Digital Marketing certifications preferred

Key Competencies

• Leadership and team management
• Strategic thinking
• Performance marketing expertise
• Analytical and reporting skills

Creativity and problem solving

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Paid time off

Work Location: In person