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Senior Digital Marketing Manager

Company: OZ Group (Pvt.) Ltd

Location: Bahria Orchard Lahore (Onsite)

Job Type: Full-time

Experience: 5+ Years

About the Role

OZ Group is hiring a Senior Digital Marketing Manager to lead digital growth and performance across multiple national and international businesses, including marketplaces, tech services, and real estate projects.

This is a hands-on leadership role focused on performance marketing, SEO, analytics, and growth strategy, working closely with founders and senior stakeholders.

Key Responsibilities

  • Lead and execute end-to-end digital growth strategies across all platforms
  • Manage paid campaigns on Google Ads, Meta Ads, TikTok, LinkedIn, Threads, Reddit, and Pinterest
  • Own SEO strategy (on-page, off-page, technical SEO) to drive organic growth
  • Oversee lead generation, demand creation, and performance optimization
  • Implement and manage Google Tag Manager (GTM) for accurate tracking
  • Configure and analyze GA4, conversion events, pixels, and attribution models
  • Optimize funnels, landing pages, and conversion paths
  • Launch and scale new products, projects, and regional markets
  • Monitor KPIs, prepare performance reports, and share insights with leadership
  • Collaborate with content, design, dev, and sales teams for aligned execution

SEO & Analytics Expertise

  • Strong understanding of technical SEO (site structure, indexing, Core Web Vitals)
  • Keyword research, content optimization, and link-building strategies
  • Experience with GA4, Google Search Console, and GTM
  • Conversion tracking, event setup, and performance attribution
  • Data-driven decision making and A/B testing

Required Skills & Platforms

  • Google Ads (Search, Display, YouTube)
  • Meta Ads (Facebook & Instagram)
  • TikTok & LinkedIn Ads
  • Threads, Reddit & Pinterest marketing
  • SEO (Technical, On-Page & Off-Page)
  • Google Tag Manager (GTM)
  • GA4 & conversion tracking
  • Funnel optimization & CRO

Preferred Experience

  • Managing multiple brands or business units simultaneously
  • Experience in marketplaces, real estate, or tech services
  • Running national & international digital campaigns
  • Working directly with founders and senior leadership

Job Type: Full-time

Pay: Rs400,000.00 - Rs500,000.00 per month

Work Location: In person

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