Senior Digital Marketing Manager

Company: OZ Group (Pvt.) Ltd

Location: Bahria Orchard Lahore (Onsite)

Job Type: Full-time

Experience: 5+ Years

About the Role

OZ Group is hiring a Senior Digital Marketing Manager to lead digital growth and performance across multiple national and international businesses, including marketplaces, tech services, and real estate projects.

This is a hands-on leadership role focused on performance marketing, SEO, analytics, and growth strategy, working closely with founders and senior stakeholders.

Key Responsibilities

• Lead and execute end-to-end digital growth strategies across all platforms

• Manage paid campaigns on Google Ads, Meta Ads, TikTok, LinkedIn, Threads, Reddit, and Pinterest

• Own SEO strategy (on-page, off-page, technical SEO) to drive organic growth

• Oversee lead generation, demand creation, and performance optimization

• Implement and manage Google Tag Manager (GTM) for accurate tracking

• Configure and analyze GA4, conversion events, pixels, and attribution models

• Optimize funnels, landing pages, and conversion paths

• Launch and scale new products, projects, and regional markets

• Monitor KPIs, prepare performance reports, and share insights with leadership

• Collaborate with content, design, dev, and sales teams for aligned execution

SEO & Analytics Expertise

• Strong understanding of technical SEO (site structure, indexing, Core Web Vitals)

• Keyword research, content optimization, and link-building strategies

• Experience with GA4, Google Search Console, and GTM

• Conversion tracking, event setup, and performance attribution

• Data-driven decision making and A/B testing

Required Skills & Platforms

• Google Ads (Search, Display, YouTube)

• Meta Ads (Facebook & Instagram)

• TikTok & LinkedIn Ads

• Threads, Reddit & Pinterest marketing

• SEO (Technical, On-Page & Off-Page)

• Google Tag Manager (GTM)

• GA4 & conversion tracking

• Funnel optimization & CRO

Preferred Experience

• Managing multiple brands or business units simultaneously

• Experience in marketplaces, real estate, or tech services

• Running national & international digital campaigns

• Working directly with founders and senior leadership

Job Type: Full-time

Pay: Rs400,000.00 - Rs500,000.00 per month

Work Location: In person