Associate SEO Lead

We’re Hiring: Associate SEO Lead (On-site)

Location: Johar Town, Lahore (On-site)
Department: SEO / Digital Marketing
Job Type: Full-time

Role Purpose

Drive organic search performance and improve website visibility, traffic, and conversions through effective SEO strategies. Monitor team performance, support goal fulfilment, and collaborate with the Team Lead on continuous improvement planning.

Key Responsibilities (KRAs)

SEO Strategy & Performance

• Conduct keyword research to identify high-value opportunities aligned with business goals
• Analyse performance using tools like Google Analytics, Search Console, Ahrefs, and SEMrush
• Optimise landing pages and websites to improve organic visibility and conversions
• Perform competitive analysis and identify differentiation opportunities
• Monitor search engine algorithm updates and industry trends
• Create monthly client reports aligned with strategic targets

Technical & On-Page SEO

• Implement structured data (schema.org) to improve rich snippets and SERP visibility
• Optimise for local SEO, citations, and geo-targeted content
• Conduct A/B testing to improve engagement and conversion rates
• Continuously refine SEO strategies based on performance data

Off-Page SEO & Authority Building

• Develop and execute link-building strategies with authoritative websites
• Implement entity-based SEO to strengthen brand and topical authority

AI-Driven Search Optimisation (Modern SEO)

• AEO (Answer Engine Optimisation): Optimise content for direct answers and AI-driven platforms
• GEO (Generative Engine Optimisation): Optimise digital assets for AI generative engines
• SGO (Search Generative Optimisation): Adapt strategies for AI-generated search summaries
• AIO (AI Optimisation): Integrate AI tools into SEO workflows and ranking systems
• VSO (Voice Search Optimisation): Optimize for conversational and voice-based queries

Collaboration & Leadership

• Collaborate with the Team Lead on improvement planning and goal tracking
• Provide SEO guidance to internal teams for best-practice implementation
• Support cross-functional teams (SEO, Quality & Research)
• Ensure consistent SEO practices across departments

Required Competencies

• Technical SEO proficiency
• Analytical thinking & data analysis
• Keyword research & content optimisation
• Link building & off-page SEO
• Reporting & documentation
• Communication & collaboration
• Leadership & client management
• UX optimisation
• Strategic thinking & problem-solving
• Time management, creativity & adaptability
• Continuous learning mindset
• E-commerce SEO knowledge
• Social media integration (nice to have)

Job Context

• Work Mode: On-site
• Internal Collaboration: SEO Team, Quality & Research Team
• Travel: Not required

Job Type: Full-time

Pay: From Rs70,000.00 per month

Application Question(s):

• Are you willing to work on-site in the night shift from 7:00 PM to 4:00 AM? If not, you will not be shortlisted for this role.
• Do you have at least 2 years of experience?

Education:

• Bachelor's (Preferred)

Work Location: In person