Senior Digital Marketing Manager

Keeta, an independent brand of Meituan, is redefining food delivery across Hong Kong, Saudi Arabia, Brazil, and the Middle East. As we continue to scale rapidly in Qatar, we're looking for a versatile Senior Digital Marketing Manager to lead Keeta Qatar's end-to-end digital strategy.

What You'll Do

Digital Strategy & Integration

• Define the annual digital roadmap, balancing brand-building and performance objectives
• Lead the integration of brand campaigns with performance marketing — ensuring consistent messaging, targeting, and measurement
• Act as the strategic bridge to the centralized performance marketing team: challenge results, guide optimizations, and ensure alignment with Keeta's local market nuances

Social Media & Influencer Leadership

• Own organic social strategy across Instagram, TikTok, and X — content pillars, community management, and follower growth
• Lead performance-driven influencer programs with clear KPIs across engagement and conversion.

Merchant Co-marketing

• Design and execute joint online campaigns with merchant partners — co-branded ads, exclusive landing pages, and in-app placements
• Use Keeta's digital assets (splash screens, banners, push notifications) as part of merchant value exchange

Data, Analytics & Experimentation

• Build dashboards to track key metrics including and engagement
• Lead weekly reviews with performance teams, identifying inefficiencies and testing new channels and creatives
• Leverage AI-powered marketing and analytics tools to automate reporting, accelerate content ideation, improve audience targeting, and uncover growth opportunities.

What We're Looking For

• 8+ years of digital marketing experience, with at least 2 years in a senior strategic role
• Proven versatility across brand, performance, social, influencer, and analytics — comfortable moving between high-level strategy and hands-on execution
• Strong understanding of full-funnel digital marketing (Meta, TikTok, Google, programmatic)
• Experience working with performance marketing teams (in-house or agency) and driving data-led decisions
• Experience in e-commerce, food delivery, or retail tech preferred
• Based in Doha or willing to relocate
• Fluent in English, Arabic is a plus

Why Join Keeta?

🌍 Fast-growing industry leader – Shape digital marketing for a leading brand at the forefront of Qatar's food delivery revolution.

📊 High ownership & impact – Build strategy from scratch, with the autonomy to test new approaches and grow the digital function.

🚀 Growth opportunities – Gain full exposure to a global O2O platform operating across multiple markets.

🤝 Collaborative environment – Work alongside a supportive, results-driven team that values creativity and initiative.