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Senior Digital Marketing Specialist
Description of Duties:
- Develop and lead digital marketing strategies across paid, owned, and earned channels
- Manage company communications, ensuring brand consistency in all messaging and campaigns
- Plan, create, and schedule social media content across platforms (Instagram, LinkedIn, Facebook, etc.)
- Monitor and engage with audience interactions on social media in alignment with brand tone and goals
- Create compelling, on-brand content including copywriting, visuals (coordinating with designers), and short-form videos
- Lead email marketing efforts including newsletters, product updates, and campaigns
- Coordinate internal and external communications (press releases, announcements, and media outreach)
- Collaborate with design, content, and product teams to support integrated campaigns
- Track KPIs and performance metrics using tools like Google Analytics, Meta Business Suite, and HubSpot
- Stay updated with the latest digital, marketing, and communications trends and tools
- Guide junior team members or vendors when needed
- Minimum 4-5 years of experience in digital marketing and communications
- Hands-on experience with social media management, content creation, and email marketing
- Strong copywriting and storytelling skills across digital formats
- Proficiency in Meta Ads, Google Ads, Google Analytics, and content planning tools (e.g., Hootsuite, Notion)
- Strong understanding of digital KPIs, customer journey, and audience engagement
- Knowledge of basic design tools (Canva, Adobe Express – bonus if proficient)
- Bachelor's degree in Marketing, Communications, or a related field
- Highly organized, creative, and strategic thinker with excellent interpersonal skills
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