Senior Digital Marketing Specialist

Step into the future of fintech with us!

We’re not just a company; we’re a dynamic team of innovators pushing the boundaries of what’s possible. We're on the lookout for passionate, forward-thinking Operations Specialist/Senior Specialist to join us on this exciting journey! Operations Specialist/Senior Specialist works cross-functionally to help businesses start using Token products as and quickly as possible.

🔍Who We Are

At Token Financial Technologies, we lead Turkey’s fintech revolution, empowering over 800,000 users and handling nearly 4 million transactions daily. Our flagship solutions, Ödero and TokenFlex, redefine payment systems and corporate benefits with cutting-edge technology. As part of Koç Holding and partnering with Beko, we’re a team of innovators dedicated to driving progress and making a real impact in the financial world. We are looking for Operations Specialist/ Senior Operations Specialist from a banking or e-commerce background to join our Operations and Customer Support Team.

✨ What You’ll Be Rocking

• Reporting to the Marketing and Corporate Relations Director of Token, develop and implement digital marketing strategies for Token’s products and brands, ensuring alignment with each one’s unique objectives.
• Preparing yearly digital marketing plan with the brand marketing leader.
• Working closely with the digital media agency to ensure that they implement the marketing plan in the best possible way, adhering to targets and schedules and monitoring performance.
• Content management, SEO marketing, and analytics monitoring of websites, together with relevant agencies.

🎯 The Perfect Fit

• Minimum 5 years of experience in digital marketing,
• A Bachelor’s degree in Engineering, Economics, or Management is preferred,
• Proven experience in managing digital marketing campaigns. Fintech and/or digital agency experience is a plus,
• Proficiency in digital marketing tools and analytics platforms and a deep understanding of digital media. Strong knowledge of SEM/SEO, Google Analytics, social media marketing, email marketing, and other digital marketing channels and expertise in Conversion Rate Optimization (CRO),
• Creative problem-solving abilities,
• A Strong analytical mindset and experience with performance metrics and ROI analysis,
• Advanced level of English,
• Ability to collaborate effectively with internal teams,
• Strong follow-up skills.
• Continuously develop conversion rate optimization (CRO) strategies for websites and landing pages of each brand to maximize conversion rates and enhance user experiences.
• Plan,lead, and control PPC campaigns for various brands on platforms like Google Ads and social media(Meta, Linkedin), driving targeted traffic, conversions, and leads.
• Monitor and analyze key performance indicators (KPIs) for each brand's digital marketing efforts. Provide regular reports and insights to the management team.
• Efficiently allocate and manage digital marketing budgets for each brand, optimizing spend to achieve the best results.
• Stay updated on industry trends and competitor strategies for multiple markets and brands to identify opportunities and threats.
• Preparing monthly digital campaign reports for Token’s products and brands.

❤️ Why You’ll Love Working Here

12+4 Salary Package: Enjoy an additional 4 months' salary

Learning Platforms: Gain access to top educational platforms including Koç Academy, Cambly, Coursera etc.

Koç Office Free: Work flexibly from any Koç office

Koç Community Sports Club: Participate in sports, social, and cultural events, and recharge in green spaces with our exclusive Koç Community Sports Club

Koç Family Program : Access special advantages from Koç Group companies, and include two family members in this exclusive program.

Flextra Benefits: Customize your benefits with Flextra, including life insurance, shopping vouchers, check-ups, and individual retirement plans etc.

Special Leave Days: Enjoy flexible leave days for your birthday, your child's milestones

Social Support: Receive support for significant life events such as weddings, family expansions

🌐 Connect with us

Web site: https://www.tokeninc.com/

Linkedin:https://www.linkedin.com/company/tokeninc/

Instagram: https://www.instagram.com/tokenfintech/

YouTube:https://www.youtube.com/channel/UCaOpoQtYzio-s3KgGHuSPLA

📜KVKK metni için aşağıdaki linke tıklayınız;

Token_Finansal_Calisan_Aydinlatma_Acik_Riza_Metni_211124.pdf