Senior Digital Marketing Specialist

• Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, and other paid platforms.
• Conduct keyword research, audience targeting, and competitor analysis.
• Write compelling ad copy and coordinate with the creative team for visuals.
• Optimize campaigns regularly to improve CTR, quality score, conversions, and ROAS.
• Monitor daily performance metrics and adjust bids, budgets, and targeting.
• Run A/B tests on ads, landing pages, and targeting strategies.
• Prepare weekly and monthly campaign performance reports.
• Track conversions using Google Analytics, Tag Manager, and other attribution tools.
• Stay updated on PPC trends, algorithm changes, and best practices.
• Collaborate with the marketing team to ensure aligned messaging and strategy.

Job Type: Full-time

Pay: ₹300,000.00 - ₹350,000.00 per year

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid time off

Work Location: In person