Senior SEO, AEO & Digital Growth Strategist

Description

Your Job Responsibilities

• Lead technical discovery and research across search engines, social search, and AI-powered discovery layers.
• Translate business and growth goals into organic search architecture, including content clusters, topic hubs, schema frameworks, entity maps, and URL structures.
• Conduct keyword research, SERP analysis, competitor benchmarking, and content gap studies to guide strategy.
• Map full-funnel user journeys and identify content opportunities at each stage of awareness, consideration, and decision.
• Drive end-to-end SEO, AEO, and cross-platform discoverability strategy across search, AI Overviews, SGE, and social search environments.
• Architect content systems through topic clusters, hubs, and SEO/AEO-ready briefs while supporting content optimization, consolidation, and refresh efforts.
• Lead discovery and optimization for platforms like TikTok, Reddit, YouTube Search, communities, and zero-click environments, ensuring “search everywhere” visibility.
• Own organic strategy and roadmapping, prioritizing initiatives using impact frameworks and aligning SEO/AEO with product, content, and GTM plans.
• Lead technical SEO and migration efforts from planning through launch and stabilization, including redirects, staging validation, indexation, CWV improvements, and structured data optimization.
• Oversee analytics, experiments, and dashboards, including GA4 setup, KPI monitoring, Looker Studio reporting, and insight synthesis for decision-making.
• Present audits, strategies, roadmaps, and experiment results to clients and senior stakeholders, simplifying complex technical and AI concepts.
• Partner cross-functionally with developers, UX, content, PM, and leadership teams to ensure aligned and high-quality execution.

Skills, Knowledge & Expertise

• Strong technical SEO expertise in audits, crawlability, indexation, CWV, structured data, performance, and tools like GSC, GA4, SEMrush, Ahrefs, ScreamingFrog, plus experience with sitemaps, robots.txt, canonicals, and regex redirects.
• Understanding of AEO, AI Overviews/SGE, LLM citation patterns, answer engines, schema and entity optimization, metadata frameworks, and llms.txt, with the ability to benchmark and improve AI-layer visibility.
• Ability to design topic clusters, hubs, entity maps, and full-funnel content systems, map intent to strategy, identify gaps, and produce SEO + AEO-ready briefs.
• Proven leadership in full-site migrations including planning, execution, validation, redirects, indexation, domain changes, redesigns, and high-risk SEO transitions.
• Advanced analytics skills with GA4 and Looker Studio, forecasting, experimentation, and translating insights into clear business recommendations.
• Experience optimizing visibility across TikTok, Reddit, YouTube, forums, social search, and emerging AI-driven discovery layers.
• Ability to build 6–12 month organic roadmaps using prioritization frameworks, forecasting models, and cross-functional alignment.
• Strong communication and leadership with the ability to simplify technical concepts and collaborate across UX, dev, PM, content, and executive teams.

• Familiarity with CMS platforms such as WordPress, Drupal, or custom systems, and tools like Sitebulb, Lighthouse, and PageSpeed Insights, plus comfort exploring AI-enabled SEO tools.
• Background in backlink audits, toxicity checks, disavows, and authority benchmarking.
• Ability to refine metadata, structured data, and guide writers or agencies without owning long-form content creation.
• Experience aligning SEO with brand, product, and GTM strategies, plus exposure to full-funnel marketing or growth experimentation.
• Strong soft skills including calm decision-making, proactive communication, ownership mindset, and the ability to manage complex, multi-phase projects independently.

Why Work At Axelerant?

• Be part of an AI-first, remote-first digital agency that’s shaping the future of customer experiences.
• Collaborate with global teams and leading platform partners to solve meaningful challenges.
• Enjoy a culture that supports autonomy, continuous learning, and work-life harmony.

About Axelerant