Senior Digital Marketing Specialist

About the Company

Sneaks Up, named for our love for sneakers and a part of Unal Group, is operating as a sports retailer nation-wide. We break the mundane rules and oppose the expectations of traditional retail approach by exploring, innovating and experimenting with the power of basketball that truly rooted in our DNA. In Sneaks Up, it is our mission to lead the marketplace, authenticate and deliver unmatchable experiences that bring innovation and inspiration to every consumer in all touch points. Sharing the same passion with our consumers in proceeding towards their dreams, we feel responsible for enabling them not only in sports but also in culture, arts and life.

About the Role

Manage, and optimize multi-channel performance marketing campaigns (Google Ads, Meta Ads, Criteo, TikTok, Yandex, Bing etc.).

Responsibilities

• Lead A/B testing and experimentation to improve conversion rates and campaign efficiency.
• Develop comprehensive performance reports and present actionable insights to management team.
• Collaborate closely with Marketing, CRM and Product teams to align digital marketing strategies to achieve business goals.
• Supervise and mentor junior team members, providing guidance and training.
• Manage relationships with digital agencies and third-party partners.
• Stay ahead of digital trends, ad tech innovations, and measurement methodologies to continuously improve growth efforts.

Qualifications

• 4+ years of proven experience in Digital Marketing, Performance Marketing, or E-commerce (agency and/or brand-side experience preferred).
• Bachelor’s or Master’s Degree in Engineering, Statistics, Mathematics, Economics, Business Administration, or related fields.
• Advanced expertise in Google Ads, Meta Ads, Retargeting platforms, Yandex, TikTok Ads, Pinterest Ads, MMP Tools.
• Proficiency in Google Analytics (GA4), Looker Studio, and marketing measurement tools and familiar with SEO processes.
• In-depth knowledge of digital marketing metrics (ROAS, ROI, LTV, Attribution Models, Funnel Optimization, Segmentation).
• Experience in budget management and allocating multi-channel investments.
• Excellent communication skills and ability to collaborate with agencies, vendors, and stakeholders.

Required Skills

• Digital Marketing
• Performance Marketing
• E-commerce
• Google Ads
• Meta Ads
• Google Analytics

Preferred Skills

• Experience with Retargeting platforms
• Familiarity with SEO processes
• Knowledge of digital marketing metrics

Pay range and compensation package

Compensation details will be discussed during the interview process.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices and encourage applications from all qualified individuals.