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Senior Digital Media Strategist
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We are looking for a forward-thinking senior digital media strategist to shape Natixis’ presence across paid and organic channels—including search engine marketing (SEM), answer engine optimization (AI), programmatic advertising, social media, YouTube, and podcasts. This role will play a key part in driving innovation and visibility in emerging AI-powered search environments. The ideal candidate brings deep expertise in media planning, performance marketing, and platform optimization. This is a hybrid position based in our Boston, MA office.
What you will do:
Strategy & Innovation
- Develop and lead integrated media strategies across programmatic, SEM, social, YouTube, podcast platforms, and AEO in conjunction with marketing managers, vendors, and media partners.
- Drive innovation in how we appear in AI-powered search environments (e.g., Google SGE, Bing Copilot, ChatGPT), optimizing content and media for visibility and engagement.
- Stay ahead of trends in media consumption and platform evolution, identifying new opportunities for brand growth.
Execution & Optimization
- Oversee media planning, buying, and execution across all channels, ensuring alignment with brand and performance goals.
- Partner with SEO, content, and tech teams to implement AEO best practices across owned and paid assets.
- Manage agency relationships and internal teams to deliver high-impact campaigns.
Measurement & Insights
- Define KPIs and measurement frameworks for each media channel, including emerging AEO metrics.
- Deliver regular performance reports and insights to senior leadership.
- Collaborate with analytics teams to refine attribution models and optimize media mix.
Leadership & Collaboration
- Lead vendor partner relationships and collaborate cross-functionally with marketing managers, content and design teams, journey optimization, and digital delivery.
- Foster a culture of experimentation, agility, and continuous learning.
What you will bring:
Experience/Skills Required
- 8+ years of experience in digital media strategy, with proven success across programmatic, SEM, social, and video/audio platforms.
- Experience with AEO, SEO, and content optimization for AI-powered search environments.
- Strong understanding of media platforms including Google Ads, Meta, DSPs, YouTube, Spotify, and podcast networks.
- Analytical mindset with experience using media analytics tools (e.g., GA4, Adobe Analytics, SEMrush, Conductor).
- Excellent leadership, communication, and stakeholder management skills.
Experience/Skills Preferred
- Experience in financial services, fintech, or other regulated industries.
- Familiarity with brand safety, compliance, and privacy standards in digital advertising.
Who we are:
We put the best interests of our clients, employees, communities, and environment first in everything we do. We’re dedicated to fostering a culture of collaboration, diversity, and inclusion that supports employee growth. We believe this creates equal opportunities for our employees — and better outcomes for our clients and communities. We offer a robust benefits package designed to integrate life and work and to support our employees. Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs*.
#NatixisIMCulture
In accordance with the Massachusetts Wage transparency act, the expected annual base salary for this Boston, MA, based position is $90,000.00 - $145,000.00. Actual annual base salaries may vary based on factors including but not limited to education, training, experience, and other job-related factors. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include discretionary bonuses and other Natixis sponsored benefit programs.
Natixis Investment Managers is an equal opportunity employer and does not discriminate in recruiting, hiring, training, promotion or other terms, conditions and privileges of employment on the basis of race, color, age, national origin, ancestry, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information, military or veteran status, physical or mental disability, or any other status protected by law.
Natixis Investment Managers does not charge fees to participate in the interview process or for employment equipment and does not send employment offers through social media channels. We take security and privacy seriously. If you have been contacted by someone claiming to represent Natixis Investment Managers and are unsure about the legitimacy of the communication, please verify the contact details with Natixis Investment Managers directly.
- Benefits eligibility is for permanent employees of Natixis Investment Managers. Interns, contractors and temporary workers are not eligible for benefits.
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