Senior Director, Brand, Product, and Content Marketing

Application Deadline: November 7, 2025 or until position is filled

General Summary

• 
  Brand & Product Strategy
  • Define and evolve Rise Broadband’s brand identity, messaging, and positioning.
  • Own product marketing strategy: research market needs, segment customers, and craft value propositions for products and services.
  • Lead pricing and packaging strategy in collaboration with finance and product operations teams, ensuring competitive positioning and profitability.
  • Build product launch plans that align with business priorities and drive adoption.
• Creative & Content Leadership
  • Oversee the in-house or outsourced creative team to deliver campaign assets, video, copy, and design that align with brand strategy.
  • Drive a robust content marketing program (blogs, videos, guides, case studies) that supports awareness, lead generation, and SEO objectives.
  • Maintain messaging consistency across all customer touchpoints.
• Social Media & Community
  • Own organic and paid social media strategy, including influencer and community engagement.
  • Activate social campaigns that amplify product launches, promotions, and brand storytelling.
• Upper-Funnel Media
  • Lead CTV, linear, and brand advertising strategy and execution.
  • Work with analytics to measure brand lift, reach, and contribution to demand.
• Cross-Functional Leadership
  • Partner with product management, finance, sales, and customer experience to ensure alignment on product features, pricing, and messaging.
  • Collaborate with Sr. Director of eCommerce & Performance Marketing to ensure integrated campaign execution from awareness through conversion.
• Leadership & Team Development
  • Build, coach, and inspire a high-performing team across product marketing, creative, content, and social.
  • Manage agency partners, budgets, and campaign timelines.
  • Foster a culture of innovation and measurable impact.
• Other duties as assigned

• Successful product launches with clear adoption and penetration targets.
• Increased brand awareness and consideration.
• Improved marketing ROI through effective pricing and positioning.
• Growth in content-driven traffic and engagement.
• Strong social media performance and brand sentiment lift.
• Alignment with performance marketing team, measured by shared campaign KPIs.

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 12+ years of marketing experience, including product marketing and brand leadership, with 5+ in senior management.
• Proven experience defining product positioning, messaging, and pricing/packaging strategies.
• Strong creative sensibilities and ability to guide compelling campaigns.
• Deep experience in content strategy, social media, and upper-funnel media.
• Track record of collaboration across product, finance, and sales teams.
• Excellent communication and leadership skills; telecom experience preferred, telecom, SaaS, or subscription business experience required.

• Employee remains in the sitting position for prolonged hours. Employee is occasionally required to stand, walk, use hands to handle or feel objects, tools or controls; reach with hands and arms; talk and hear. Employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
• Working conditions may include being in an open (shared) cubicle/workspace area.