Senior Director, Consumer Growth Platforms

Focus, Scope, & Impact

• Leads product teams that create data, insights, digital capabilities and tools that shape our core Digital Consumer Growth Platforms Daha Daha in Turkey and Extra Zone in Kazakhstan.
• Designs the vision, build the long range and annual business plans for a sustainable growth agenda for Daha Daha.
• Develops winning business models for Daha Daha and Extra Zone expansion across geographies, working with internal functions and global teams.
• Oversees consumer data, partnerships, technology, digital product and business development and improvement opportunities to make Daha Daha the best consumer growth platform in launched market.
• Acts as the change agent within Eurasia & Middle East Operating Unit to nurture all associates on digital capabilities and prepares the Operating Unit to digitally lead the market(s) in the 5-10 years.
• Collaborates with mostly Marketing, Franchise, Customer and Commercial Leadership, Digital Technology Services, Data & Analytics and Legal functions to accelerate digital mindset, capabilities, and improve way of working and operating models.
• Collaborates strongly with Bottlers to make Daha Daha at the core of the breakthrough end-to-end digital ecosystem(s) to be co-created in relevant markets to create value for consumers, customers, partners and Coca-Cola System.

Scope:

• Eurasia & Middle East Operating Unit: 25 markets, more than 3 bottlers, including 1 of the Top 10 bottlers worldwide.
• Short, Mid and long term (1 to 10 years)

Impact

• Team leader of 4 highly skilled digitally savvy associates (as of 2025) and indirect influences around functions such as Digital Technology Services, Data & Analytics, Marketing (incl. IMX (Integrated Marketing Experience), Categories, Frontline, Human Insight), Strategy, Customer and Commercial Leadership, Legal and Data Privacy Office in Eurasia & Middle East Operating Unit and Global Enterprise.

Experience REQUIREMENTS

• 15+ years of digital product experience with proven success records
• Proven experience of leading digital Product teams
• Proven experience of thought leadership for Digital Analytics teams
• Understands how existing and future technologies may leverage Daha Daha capabilities.
• Strategic thinking, ability to articulate and build shared vision.
• Demonstrated success leveraging data, converting to insights, understanding business implications, and utilizing to influence and gain alignment hence, drive business results.
• Proven ability to create use cases for business metrics as well as media productivity.
• Strong ability to understand third-party partners capabilities and transform into growth opportunities.
• Skills to collaborate and align with a diverse set of stakeholders. Experience influencing others and delivering results cross-functionally.
• Experience working in cross-functional and cross-geographical teams.
• Bachelor’s degree in digital or business-related field required, MBA preferred.
• Entrepreneur mindset

Skills:

Agile Methodology; Microsoft Office; Communication; Stakeholder Management; Tactical Planning; Long Term Planning; Key Performance Indicators (KPI); Collaborative Leadership; Decision Making; Researching; Process Improvements; Storytelling; Waterfall Model