Senior Director, Customer Development & Digital Commerce, NEF

Senior Director, Customer Development & Digital Commerce

Reporting Line: Franchise

Role Purpose

The Senior Director, Customer Development & Digital Commerce leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth. The role shapes and executes a unified Franchise-level customer and digital commerce strategy, accelerating omnichannel growth, strengthening execution excellence, and building future-ready commercial capabilities across the System. The role operates in a complex multi-bottler environment, orchestrating alignment across Franchise leadership, customer teams, bottling partners, and digital ecosystems to deliver enterprise results.

Key Accountabilities

• Define and execute a Franchise-wide Customer Development strategy across Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel channels.

• Deliver profitable volume, value, and share growth aligned to Annual Business Plans and Long-Range Plans.

• Lead an integrated Digital Commerce and Digital Business Strategy embedded in commercial planning.

• Accelerate B2B, E-Commerce, and digital execution models across customers and bottlers.

• Navigate and align a 30+ bottler ecosystem, ensuring execution excellence and system collaboration.

• Develop strategic, value-creating customer and enterprise digital partnerships.

• Lead, coach, and develop a high-performing senior team and act as a capability multiplier across Franchise teams.

Experience & Qualifications

• 15+ years of progressive leadership experience within FMCG or consumer goods environments.

• Deep expertise in Customer Development, Commercial Strategy, Digital Commerce, or Operations.

• Proven success delivering results in complex, multi-market and multi-partner systems.

• Strong people leadership, executive influence, and change leadership capability.

Critical Capabilities

• General management capability with P&L accountability.

• Strategic and systems thinking with strong execution orientation.

• Agile and change leadership mindset.

• Deep customer, commercial, and digital ecosystem understanding.

• Data-driven storytelling and executive communication skills.