Senior Director National Accounts

Since its founding over 80 years ago, Krispy Kreme’s focus has remained the same - making fresh, premium quality doughnuts inspired by their founder’s original recipe. The brand’s iconic Hot Light lets guests know when doughnuts are being made fresh in shop so they can enjoy hot doughnuts fresh off the line. To make Krispy Kreme’s in-shop experience even sweeter, many shops across the globe feature the brands one-of-a-kind doughnut theatre, an immersive, interactive experience through which guests can see Krispy Kreme’s melt-in-your-mouth doughnuts being made right before their eyes.

Reporting to the VP, Global Fresh Delivery, the Senior Director of National Accounts will serve as a highly visible leader on the Krispy Kreme sales team. This role is directly accountable for delivering sales growth and profitability targets, cultivating and deepening strategic customer partnerships, and accelerating business growth across grocery and convenience store channels throughout the Eastern United States.

The successful candidate will bring strong strategic thought leadership, best‑in‑class account management capabilities, and sharp commercial acumen. A results‑oriented mindset, paired with a bias for action and the ability to influence across functions, will be critical to success in driving sustained performance and long‑term value.

A TASTE OF WHAT YOU WILL BE DOING

Sales Strategy & Execution

• Develop and implement scalable sales strategies aligned with company goals.
• Identify new market opportunities and lead go-to-market initiatives.
• Forecast revenue and manage pipeline to ensure consistent growth.
• Lead the customer service and sales ops to deliver on customer needs and requirements.

Team Leadership

• Recruit, mentor, and manage a team of sales managers and account executives.
• Foster a culture of performance, accountability, and continuous improvement.
• Set clear KPIs and coach teams to exceed targets.

Customer Engagement

• Build and maintain relationships with key clients and stakeholders
• Lead negotiations for high-value deals and strategic partnerships.
• Ensure customer satisfaction and retention through consultative selling.

Cross-Functional Collaboration

• Partner with Integrated Ops, Marketing, Product and Finance to align efforts.
• Provide market feedback to influence decision making across the organization.
• Represent the sales function in executive-level planning and decision-making.

YOUR RECIPE FOR SUCCESS

• 15+ years of progressive business experience, with at least 5 years in a leadership role.
• Proven success in growth environments.
• Strong analytical, strategic thinking, and decision-making skills.
• Excellent communication, negotiation, and interpersonal abilities.
• Experience working with mass, grocery and convenience store customers in a DSD environment.

Ability to efficiently work in a hybrid (remote and in-office) environment*

**Position does qualify for relocation if selected applicant is not located in Charlotte, NC**

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• Generous PTO Plan
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance

Learn more at www.kkbenefits.com !

WHY KRISPY KREME?

At Krispy Kreme, we focus on:

• Loving People:
• Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here .
• Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.
• Loving Communities:
• At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.
• In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.
• In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.
• Loving Planet:
• We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.
• We are working on reducing food waste through donation efforts, animal feed, and composting programs.

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com , or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme .