Senior Director of Marketing

About Beef-a-Roo

Beef-a-Roo is a beloved Midwestern fast-casual restaurant brand with a 55+ year history of serving high-quality food at a great value. Backed by private equity investment and positioned for aggressive growth, Beef-a-Roo is expanding into new markets with franchising, innovative menu strategies, and elevated customer experiences.

We are seeking a Senior Director of Marketing based in Dallas, Texas, to lead the brand’s marketing vision, growth strategies, and execution across all channels. This leader will play a pivotal role in shaping the brand’s national expansion and ensuring Beef-a-Roo’s marketing efforts connect authentically with our guests.

Key Responsibilities

• Develop and execute a comprehensive restaurant marketing strategy to support company growth, franchising, and new store openings.
• Lead digital marketing efforts including social media, SEO/SEM, paid media, loyalty programs, and email campaigns.
• Build and manage brand positioning, voice, and creative direction to ensure consistency across marketing channels.
• Partner with Operations and Franchise Development to create local store marketing programs that drive sales and community engagement.
• Oversee market research, consumer insights, and competitor analysis to guide strategy.
• Manage and track the marketing budget and campaign ROI.
• Recruit, lead, and mentor a growing marketing team.
• Collaborate with executive leadership to align marketing initiatives with business goals.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5+ years of progressive marketing leadership experience with a required background in the restaurant, foodservice, or hospitality industry.
• Proven track record of driving traffic, customer acquisition, and brand growth in multi-unit or franchise restaurant settings.
• Hands-on expertise with digital marketing platforms, analytics, and CRM tools.
• Experience supporting both corporate and franchise marketing initiatives.
• Strong leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, growth-oriented environment.

Job Type: Full-time

Pay: $90,000.00 - $130,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person