Senior Director of Marketing

PLEASE NOTE, WE DO NOT REVIEW APPLICATIONS SUBMITTED THROUGH MASSCAREERS. PLEASE APPLY VIA THE LINK BELOW:

https://necc.interviewexchange.com/jobofferdetails.jsp?JOBID=195584

About Northern Essex Community College:

THE COLLEGE: Northern Essex Community College (NECC) serves about 5,000 credit students each semester on two campuses located in the beautiful, historic Merrimack Valley region of northeast Massachusetts. Our suburban Haverhill campus sits on 106 acres near Kenoza Lake and features a Technology Center and an award-winning Student One-Stop Center. Our urban campus in Lawrence occupies a number of buildings in the heart of downtown. Most recently, we have constructed a new 44,000 square foot health technologies facility, the Dr. Ibrahim El-Hefni Allied Health & Technology Center. Both campuses are a short drive to Boston and to the beaches and state parks along the coast.

The College has been building an organizational culture that values initiative and innovation, and seeks to identify and develop the strengths in students, faculty, staff, and programs in order to grow and improve. NECC is also committed to using evidence to guide planning and decision-making. These values are reflected in the use of Appreciative Inquiry for strategic planning and accreditation; in our investment in strengths-based, institution-wide professional development; and in our ten-year involvement as a Leader College in Achieving the Dream, a national network of community colleges dedicated to using data to close student achievement gaps.

We are also committed to the recruitment and retention of a diverse workforce that reflects the communities we serve. With over 40% Hispanic students, NECC was the first federally recognized Hispanic Serving Institution (HSI) in New England.

We seek leaders who are committed to the community college mission, actively engaged in promoting diversity, and prepared to use their unique strengths and innovation with the goal of student success.

Job Description:

POSITION: Full-Time Senior Director of Marketing (Director): Marketing Communications; Haverhill Campus; 37.5 hours per week; Non-Unit Professional Position.

SUMMARY: Reporting to the Executive Director of Marketing Communications, the Senior Director oversees the institution's ongoing marketing efforts, including advertising, creative development, digital and social media marketing, and brand execution. The Senior Director is responsible for the strategic planning and day to day management of marketing initiatives that elevate NECC's visibility, drive enrollment, and strengthen institutional branding.

The Senior Director supervises the Director of Digital Communications and the Marketing Communications Specialist and plays a central role in developing content for marketing and digital platforms.

RESPONSIBILITIES:

The responsibilities include, but are not limited to the following:

Manage Marketing Strategy and Execution - 40%

• Develop and implement a strategically aligned, integrated institutional marketing plan.
• Manage advertising campaigns across digital, print, social, and emerging media.
• Develop content for marketing materials, including digital ads, brochures, video scripts, email campaigns, and promotional content.
• Coordinate with Enrollment Services to support recruitment goals through targeted marketing.
• Serve as the primary marketing liaison to Enrollment Services.
• Supervise SEO and SEM strategy to improve organic visibility and paid ad performance.
• Develop and refine key marketing-related content on the college's website.
• Oversee targeted campaigns for specific academic programs or student segments (adult learners, dual enrollment, workforce programs, etc.)
• Coordinate photo coverage for college events, campaigns, and marketing materials as needed

Social Media Strategy and Digital Presence - 25%

• Work with the Executive Director of Marketing Communications and the Marketing Communications Specialist to develop a strategically aligned vision for the college's social media presence
• Understand institutional expectations to continuously refine the college's social media strategy
• Stay current with industry best practices to insure the college is maximizing all social media opportunities
• Develop and continuously refine a set of institutional social media guidelines and policies
• Manage timelines, budget parameters, and constantly changing priorities to insure all project deadlines are adhered to and all quality standards are met
• Manage internal client/stakeholder expectations to insure strategic prioritization and alignment
• Develop and direct a growing list of internal social media content contributors and brand ambassadors, and provide training for content contributors and ambassadors as necessary
• Support the Marketing Communications Specialist in content creation/coverage when needed

Research and Analysis - 20%

• Analyze marketing performance data and prepare reports to guide future strategy.
• Conduct market research to identify new audiences and opportunities
• Monitor competitor analysis to strengthen NECC's market position.
• Create and utilize student personas and audience insights to drive marketing decisions.

Public Relations Collaboration and Support - 10%

• Support PR initiatives by identifying story leads, covering events for the NECC Newsroom if needed, and contributing to the alumni magazine, alumnecc.

Other Duties - 5%

• Support special projects, partnerships, and presidential communications as needed.
• Develop, write, and edit web content as needed.
• Provide event support and represent the college at relevant functions.
• Other duties as assigned.

PLEASE NOTE, WE DO NOT REVIEW APPLICATIONS SUBMITTED THROUGH MASSCAREERS. PLEASE APPLY VIA THE LINK BELOW:

https://necc.interviewexchange.com/jobofferdetails.jsp?JOBID=195584

Requirements:

MINIMUM QUALIFICATIONS:

• Bachelor's degree in Marketing Communications or closely related field
• Five or more years of professional marketing communications experience
• Excellent writing and presentation skills
• Sensitivity to, and experience working with, diverse constituencies of various social identities (ethnic, racial, religious, economic, educational backgrounds and abilities, sexual orientation, and gender expression)
• Ability to work in a dynamic environment of rapidly changing priorities, handle multiple tasks, and consistently meet deadlines
• Familiarity with Microsoft Office software, and a proven ability to learn new tools and technologies as necessary

PREFERRED QUALIFICATIONS:

• Experience in a higher education environment
• Familiarity with MA community colleges
• Bilingual or Bicultural (Spanish and English)

EQUIVALENCY STATEMENT: Applicants who do not meet the qualifications as noted above are encouraged to put in writing precisely how their background and experience has prepared them with the equivalent combination of education, training, and experience required for the responsibilities of this position.

BACKGROUND CHECK: Candidates will be required to pass a CORI and SORI check as a condition of employment.

Additional Information:

SALARY: Anticipated starting salary range is $95,000.00 - $100,000.00 annually with complete fringe benefit package including competitive health insurance, dental insurance, basic life insurance, long-term disability insurance, paid sick, vacation and personal leave, educational benefits for employee/spouse/dependents, and excellent retirement benefits. Official transcripts will be required at the time of hire.

ANTICIPATED START DATE: ASAP

Application Instructions:

TO APPLY: To be considered for this position click on the "Apply Now" button, you will be prompted to set up a new account or login to an existing account. You will be able to upload the following required documents for consideration:

• Cover Letter, describing your qualifications and/or how you may be best suited for the role
• Resume/CV

Review of applications will begin 5 business days from the posting date and will continue until the position is filled.

**Please note that finalist candidates will be asked to provide contact information for three (3) professional references, including current supervisor (or at least two previous supervisors)

DEADLINE: Open until filled

Northern Essex Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran or military status, genetic information, gender identity, or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statues and college policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation, or sexual violence shall be referred to the College's Affirmative Action Officer/Title IX Coordinator, Elizabete Trelegan (Assistant Director of Human Resources, B-219,978-556-3928/ etrelegan@necc.mass.edu), the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights. Northern Essex Community College will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Prospective employees are encouraged to review the College's Annual Security Report (ASR), in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, which can be found on the disclosure page of the College's website at: http://www.necc.mass.edu/clery