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Senior Executive - Influencer Marketing
India
We’re looking for a rockstar Senior Executive – Influencer & Community Building to join our Social Media team at BookMyShow. If you live and breathe Instagram reels, know which meme pages are poppin’, and have a roster of influencers on speed dial, this is for you.
In this role, you'll lead and execute influencer and meme-seeding campaigns across our biggest verticals – Music, Movies & Brand Love. From strategizing to execution, you’ll work closely with content creators, meme pages, and fan communities to bring our campaigns to life and build strong digital fandoms.
Your Profile
- Influencer Campaign Strategy & Execution: Build and execute full-funnel influencer campaigns for concerts, movie releases, brand collabs, etc.
- Briefing & Ideation: Craft campaign briefs that are fun, sharp, and aligned with the vibe of the event or movie. Co-create content ideas with influencers that drive reach and engagement.
- Influencer Shortlisting & Budgeting: Identify the right creators across categories and regions. Handle outreach, negotiate budgets, and close contracts.
- Meme Page Partnerships: Build relationships with meme accounts, pop culture pages, fan communities and seed content that drives virality organically.
- Community Building: Work on long-term creator relationships and fandom engagement plans across music and movies. Build a bank of superfans and micro-creators we can repeatedly collaborate with.
- Trendspotting & Suggestions: Be proactive in recommending creators, meme handles, and trending formats we should jump on.
- Campaign Oversight: Track content deliveries, ensure quality control, and monitor performance to ensure the campaign hits its KPIs.
Your Checklist
- 4+ years of experience in influencer marketing
- Strong knowledge of the Indian influencer ecosystem across Instagram, YouTube & regional creators.
- A sharp eye for creative storytelling, content trends, and what works online.
- Excellent communication and negotiation skills.
- Experience working across multiple categories – music, entertainment, brand content is a big plus.
- Someone who gets things done, fast. Hustle, agility, and creativity is the name of the game.
- Bonus if you already follow 300 meme pages for "research".
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