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Senior Executive - OLM

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Generate and analyze reports on:

Inventory levels

Sales performance

Click & Collect operations

Online order fulfillment from retail stores


  • Ensure visibility of supply chain metrics across all hierarchy levels.
  • Act as the single point of contact (SPOC) for all E-Commerce-related issues, coordinating with various departments for efficient problem resolution.
  • Partner with the E-Commerce manager to develop processes for effective escalation management.
  • Collaborate with Customer Service, Supply Chain, Retail, Concept, and Warehouse teams to enhance customer service experience and improve Net Promoter Score (NPS) ratings through rapid resolution of escalations.
  • Manage and coordinate initiatives to improve Store Fulfillment Performance and Click & Collect (CoC) experience, focusing on optimizing turnaround time (TAT).
  • Oversee the return handling process for E-Commerce exclusive articles in stores to minimize order loss and enhance operational efficiency.
  • Monitor and analyze net sales performance by investigating reasons for cancellations and returns; collaborate with Tech and Supply Chain teams to implement mitigation strategies for sales growth
  • Monitor last-mile KPIs and implement corrective actions, including:
  • Tracking order-to-attempt and order-to-delivery metrics to ensure timely fulfillment.
  • Assessing conversion rates and productivity to identify improvement opportunities.
  • Monitoring forward and return TAT for overall operational efficiency.
  • Tracking cost per shipment to maintain budget compliance and optimize costs.
  • Reducing non-delivery rate (NDR) percentage through targeted initiatives.
  • Manage vendor relationships and oversee financial operations, including:
  • Overseeing vendor onboarding and KYC processes for compliance.
  • Facilitating contract signing and consolidating monthly attendance submissions from vendors.
  • Managing purchase orders (PO) and ensuring timely payments to vendors.
  • Creating monthly provisions for financial planning and forecasting.
  • Generating statements of accounts (SOA) for vendors to maintain transparency.
  • Coordinate incentive payouts for drivers based on performance metrics to encourage productivity.
  • Handle petty cash and maintain accurate financial records for day-to-day operations.
  • Monitor costs against business share and provide insights to the finance team for strategic decision-making.
  • Conduct monthly reconciliations to ensure accuracy in financial reporting and operations.
  • Manage cash-on-delivery (COD) deposits from OLM and 3PL partners to ensure proper accounting practices are followed.

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