Senior Executive - Paid Search & Social

The Senior Executive – Paid Search & Paid Social will manage Paid Search and Paid Social strategies for MENA-region clients. This includes optimizing campaigns, advising on best practices, supporting client onboarding, and staying updated on industry trends.

A Typical Day Will Include:

• Providing expertise across Paid Social and Paid Search, Programmatic is a plus.
• Consulting and guiding teams to design and implement search and social strategies for diverse MENA-region portfolios.
• Working closely with operations teams to ensure campaigns meet KPIs by offering optimization guidance and troubleshooting support.
• Acting as the key expert in client conversations.
• Leading client onboarding and supporting their technical setup across platforms.
• Developing strong, trusting relationships with clients by providing innovative solutions to achieve their business objectives.
• Staying updated on industry trends by collaborating with key publishers and building an innovation roadmap.
• Leading Quarterly Business Reviews by consolidating insights and recommendations.
• Maintaining a deep understanding of the performance advertising ecosystem, including activation platforms, tagging, measurement, data providers, DMP/CDP, etc.
• Being the go-to expert for biddable topics, offering training, consultations, best practices, and platform updates.
• Leading cross-functional digital projects such as data partnerships, attribution modeling, and DCO.
• Owning the section for new business pitches by demonstrating forward-thinking strategies and storytelling.
• Activating campaigns with the operations team and ensuring quality control in campaign setups.
• Managing communication between planning and operations teams.
• Supporting the Performance Manager in developing overall digital performance and integrated media strategies.
• Managing data through automated dashboard solutions.

The Ideal candidate will have:

• Relevant years of experience in a similar agency role.
• Strong expertise in Paid Search and Paid Social.
• Hands-on experience with performance platforms (Google Ads, META, TikTok, Snapchat, Twitter and LinkedIn).
• Strong understanding of digital marketing for both eCommerce and branding media activation.
• Analytical mindset with attention to detail and strong organizational skills.
• Critical thinking, problem-solving abilities, and an entrepreneurial approach.
• Excellent client service and relationship-building skills.
• Ability to meet deadlines in a fast-paced agency environment.
• Strong communication and presentation skills (verbal and written).
• Fluency in English; Arabic language skills are a plus.
• Proficiency in MS Office and relevant internet applications.
• Understanding of tracking ecosystems, including MMP, Analytics360, and Campaign Manager.
• Preferred certifications: Facebook Blueprint, Analytics360, and Campaign Manager.

* Only shortlisted candidates who meet our requirements will be contacted. *