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Senior Global Brand Marketing Manager, Google Play Marketing
This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA; New York, NY, USA; Los Angeles, CA, USA.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in brand and consumer marketing.
- Experience shaping global brands and leading cross-functional brand campaigns and global strategies.
- Experience managing relationships with creative agencies and production houses.
- Experience managing high-stakes cross-functional or cross-team projects with executive-level stakeholders.
Preferred qualifications:
- Experience in gaming.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As Senior Brand Marketing Manager for Google Play, you will lead the brand narrative and integrated marketing efforts for one of the world’s largest digital platforms, building full-funnel creative campaigns and high-impact cultural activations. You will define long-term strategy and lead creative agency partners through the end-to-end development of global brand moments. Operating at the intersection of entertainment and technology, you will oversee productions and collaborate with cross-functional and external partners to build and execute global go-to-market strategies, brand foundations and campaigns.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.The US base salary range for this full-time position is $171,000-$248,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Lead overall brand strategy and campaign development insight mining, briefing, creative development, production, go-to-market, budget, timeline, and measurement.
- Manage creative agency partners, facilitating creative development process and reviews.
- Ensure creative consistency in brand visual identity, brand messaging, and communications across all touchpoints.
- Manage and present to cross-functional stakeholders. Collaborate with product marketing, media, and activation teams to build go-to-market strategies.
- Work with regional teams to scale campaigns and events in local markets.
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