Senior Google Ads & Performance Marketing Lead – International Markets

Company: Woolgold / Tooshmoda
Industry: Fashion, Lifestyle, Textiles

About Us

Woolgold is a leading Indian manufacturer with premium brands, including Tooshmoda, recognized for fashion, lifestyle, and home textiles. We are scaling our international digital presence and seek a senior Google Ads and performance marketing master to drive measurable growth and global brand recognition.

Role Overview

We are looking for a senior, results-driven Google Ads expert with mastery in managing international campaigns for fashion, lifestyle, or textile brands. This role requires strategic thinking, ROI accountability, and KPI-driven execution across Europe, USA, and Australia.

The ideal candidate will take full ownership of performance marketing, from campaign strategy and execution to optimization and reporting.

Key Responsibilities

• Design and lead end-to-end Google Ads campaigns (Search, Display, Shopping, YouTube) across international markets
• Strategically geo-target campaigns for Europe, USA, and Australia
• Define, track, and optimize KPIs: CTR, CPC, CPA, ROAS, conversion rates, LTV, and revenue impact
• Perform advanced A/B testing of creatives, ad copies, and landing pages for maximum ROI
• Collaborate with marketing, analytics, and content teams to align campaigns with global brand strategy
• Build performance dashboards and reporting systems for senior leadership
• Mentor and guide junior marketing staff on best practices and campaign optimization

Candidate Requirements

• 7+ years of experience in Google Ads and performance marketing for fashion, lifestyle, textiles, or home textile brands
• Proven international campaign expertise with measurable results (ROAS, CTR, conversions)
• Deep understanding of geo-targeting, audience segmentation, and cross-market performance scaling
• Mastery in analytics, conversion tracking, remarketing, and attribution modeling
• Strong leadership, strategic planning, and mentoring skills
• Excellent communication and stakeholder management abilities

What We Offer

• Work with a premium fashion and lifestyle brand on global campaigns
• Remote, flexible freelance engagement with autonomy
• Opportunity to own international performance marketing strategy
• Competitive, performance-linked compensation with high earning potential

Job Types: Part-time, Contractual / Temporary, Freelance
Contract length: 12 months

Pay: ₹14,066.47 - ₹35,581.90 per year

Expected hours: 32 per week

Work Location: Remote