Senior Google & Meta Ads Specialist (with SEO Experience)

Mohsin Designs is looking for a results-driven Ads & SEO Specialist with a proven track record of managing high-performing campaigns. You will be responsible for the end-to-end strategy, execution, and optimization of our paid media and organic search efforts.

Shift Timing: 03:00 PM to 12:00 AM (Monday – Friday)Location: On-site at our Tariq Road office.

Key Responsibilities

• Paid Media: Plan and execute advanced Google Ads (Search, Display, Shopping) and Meta Ads (Facebook/Instagram) campaigns.
• Performance Tracking: Manage Pixel setup, Conversion API, and GA4 tracking to ensure accurate data reporting.
• SEO Management: Conduct technical audits, keyword research, and on-page/off-page optimization to improve organic rankings.
• Optimization: Continuous A/B testing of ad creatives, landing pages, and bidding strategies to maximize ROAS.
• Reporting: Provide weekly/monthly performance reports with actionable insights.

Requirements

• Experience: 4 to 5 years of hands-on experience in Digital Marketing (Required).
• Ads Expertise: Deep understanding of Meta Ads Manager and Google Ads.
• SEO Expertise: Proficiency in tools like Ahrefs, SEMrush, and Google Search Console.
• Communication: Strong English communication skills (written and verbal) to coordinate with potential international stakeholders.
• Reliability: Ability to work the late afternoon/evening shift consistently.

Benefits

• Competitive Salary Package.
• Weekends Off (Sat & Sun).
• Professional growth in a creative design environment.

Job Type: Full-time

Pay: From Rs75,000.00 per month

Application Question(s):

• If a client’s Meta Ads dashboard shows 50 conversions, but Google Analytics 4 (GA4) only shows 20, how do you investigate this discrepancy? Which data source would you trust more and why?
• When a Google Search campaign is performing well at a small budget, what is your step-by-step process for scaling it up without ruining the ROAS (Return on Ad Spend)?

Work Location: In person