Senior Google Paid Search (SEM) Marketing Manager (Paid Ads – Remote)

Job description

Are you passionate about marketing, data science, and the dynamic fusion of the two? Are you ready to dive into a role that offers a blend of creativity and technical acumen, all while working with a forward-thinking, entrepreneurial team?

We’re looking for a Senior Google Paid Search (SEM) Manager with a strong focus on generating leads and new memberships for fitness clubs and gyms.

About Us:

Instinctive Insights is a fast-growing, data-driven marketing agency helping fitness clubs and gyms maximize profitability from their marketing campaigns. We go far beyond clicks and leads — our predictive models and ROI tracking connect marketing dollars directly to new memberships and bottom-line growth.

Responsibilities:

• Proven experience setting up, managing, and optimizing Google Ads Search, Display and YouTube campaigns.
• Skilled in keyword research and competitor analysis to identify and capitalize on growth opportunities.
• Ability to monitor campaign performance with a strong focus on CPL (Cost per Lead) and CPA (Cost per Acquisition) metrics.
• Solid understanding of Google Tag Manager, Google Analytics (GA4), Google Search Console, and Google Business Profile (Google My Business).
• Experience developing ad copy, ad extensions, and landing page recommendations that drive results.
• Experience with Quality Score, Ad Rank, and how it works to gain more clicks at a lower cost per click.
• Competence in maintaining accurate UTM tagging for all traffic sources and campaigns.
• Strong ability to multi-task and manage multiple client accounts simultaneously.
• Commitment to staying up-to-date on Google Ads trends, policy changes, and best practices.
• Expertise in budget management, ensuring proper pacing and efficient spending to meet ROI goals.
• Data-driven mindset with the ability to interpret insights and make actionable optimization recommendations.

Desired Experience (Not Required, but a Plus):

• Basic understanding of HTML and PHP code.
• Experience working with WordPress websites.
• Familiarity with Zapier for workflow automation.
• Experience using CallRail for call tracking.
• Experience using Agency Analytics or similar reporting platforms.
• SEO experience or understanding of on-page and off-page optimization principles.

What We’re Looking For

• Curiosity, intelligence, and eagerness to contribute to our client's success.
• Expert-level analytica and interpretation of data.
• An absolute master of all things Google.
• Strong written communication and attention to detail.
• Strong technical skills with setting up campaigns, lead tracking and wiring to feed leads into various systems.

Why Join Instinctive Insights?

• Work remotely in a flexible, entrepreneurial environment.
• Unlimited PTO and Simple IRA matching.
• A free gym membership of your choice.
• Join a team where your campaigns translate into real memberships, not just vanity metrics.

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance

Application Question(s):

• Why should you be considered for this job vs. all the other candidates?

Experience:

• Google Ad Manager: 2 years (Required)
• Google Analytics: 2 years (Required)
• Google Search Console: 2 years (Required)
• Google Tag Manager: 2 years (Required)
• WordPress: 2 years (Preferred)
• Zapier: 1 year (Preferred)
• Call Rail: 1 year (Preferred)
• SEO: 1 year (Preferred)

Work Location: Remote