Digital Marketing Specialist

Digital Marketing Specialist

Sani-Matic, a Sun Prairie, WI based manufacturer and a leader in the design and manufacture of sanitary automated process cleaning equipment for the food, beverage, and pharmaceutical industries is seeking to add a Digital Marketing Specialist to help support the growth of the business.

In the new state-of-the-art facility, Sani-Matic specifies, designs, and manufactures sanitary process cleaning equipment including Clean-in-Place (CIP) Systems, Clean-Out of-Place (COP) Immersion Parts Washers, Automated Product Carrier Washers (Vat, Tunnel, Rack, Stick), Cabinet Washers, as well as a supporting line of components to address our customer’s unique plant and application needs. We understand that cleaning is a necessary step in every production line. We also understand that by helping the customer make the cleaning process faster and more efficient, they can focus on other key areas of production.

Position Summary:

This position is ideal for an inherently self-driven and passionate digital marketing professional interested in learning how Sani-Matic’s manufactured products, software, and services for the Food, Beverage, Personal Care, Nutraceutical, and Bio-Pharm industries play a critical role in people’s everyday lives.

The Digital Marketing Specialist thrives at finding engaging ways to present our story to our customers by working closely with the marketing manager, sales, product development, product management, manufacturing, and other departments to understand and promote Sani-Matic’s culture, products, and services through a variety of outlets. Digital Marketing outlets will include but are not limited to – website management, CRM management, email campaigns, email newsletters, technical writing efforts, photos, videos, blog posts, webinars, event support, and more.

Join an incredible team to continue to promote Sani-Matic as the ultimate choice for sanitary cleaning and process solutions!

Essential Functions:

Marketing

• Customer Service. Internal and external customers are our brand ambassadors. Provide them both with outstanding customer service.
• Project Management. Drive internal projects, as they come up, with efficient and thorough project management skills.
• Website. Own website content management, UX, and SEO optimization to improve visibility and drive traffic to the company website for lead generation.
• Marketing CRM Management. Deep dive into our marketing CRM (Salesforce Marketing Cloud) and manage the campaigns (creation, monitoring, reporting), leads, and content creation, to deliver targeted messages to specific B2B customer segments, ensuring relevant and personalized content.
• Campaign content. Lead the marketing side of campaign engagement with CRM contacts & new leads, whether through email, social media, newsletters, email signatures, webinars, and more.
• Technical writing content. Collaborate with subject matter experts to write technical-oriented content around Sani-Matic products and services, producing blog posts, case studies, videos, or other marketing content.
• Digital Content Creation. Capture and edit photo or video content and design graphics for marketing material development. Assist with webinar editing and distribution.
• Social Media. Help grow customer loyalty and build brand awareness by assisting in the management of social media platforms (LinkedIn, YouTube).
• Future growth. Be ready and willing to pivot to new campaign marketing technologies as they arise (e.g., AI, VR, AR, etc.)

Other

• Report to work on time and work overtime as required and if required to travel for business: maintain a valid driver’s license with a good driving record as defined by our Insurance Carrier.
• Follow Sani-Matic’s company policies.
• Travel is required for up to 10-20% of the time for this position (annually), mostly for tradeshow support or marketing-related projects located within the United States.

Knowledge / Skills / Expertise:

• A bachelor’s degree in marketing or a similar field is preferred but not necessary. Additional education and experience may be substituted.
• A minimum of three years’ work-related skills, knowledge, or experience in a similar marketing role is required, preferably in the B2B space.
• ABOVE ALL – Passion, positivity, and a desire to learn & grow are required.
• Teamwork – this position works with (literally!) every department within the company – be able to be a team player on the primary marketing/product team, but also when working with other groups.
• Drive – take initiative in all things digital marketing within the company by bringing new ideas, tackling unique projects, and driving growth for the department and company.
• Words matter; strong written and verbal communication skills are a must. You will be creating written blog content, drafting email campaigns, and using words to communicate our company culture and products!
• Website management – our website is often our first impression; help make it a great one. Develop our website using HTML, WordPress, Colibri Architecture/Building along with SEO optimization and Google Ads to make a great customer experience.
• Salesforce Marketing Cloud and background with other marketing automation tools are required. Keep those engagements coming!
• Digitally knowledgeable – keep up to date with digital trends and make recommendations that can positively impact our customers.
• Adept at engaging with social media platforms – primarily LinkedIn and YouTube.
• Familiarity with Adobe Creative Suite and webinar software preferred (GoToWebinar).
• Solid working knowledge of Word, PowerPoint, Excel, Outlook, Teams, SharePoint, and OneNote.

Environmental Conditions:

• Humidity-level may be elevated during summer months in the manufacturing areas.
• Exposure to certain contaminants, at times, if working in the manufacturing areas.
• Exposure to loud noise levels, at times.

Physical Demands:

• While performing the duties of the job, the employee must be able to use a keyboard and telephone. They are regularly required to stand or walk, sit, talk, hear, and use their hands to finger, grasp, handle, or feel. The employee must occasionally climb, stoop, kneel, crouch, lift (up to 25lbs) and have the ability to adjust vision for close vision work. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

What Sani-Matic Offers and Expectations of Employees:

Sani-Matic offers an environment with a strong work culture embraced by The Sani-Matic Way and the 30 Fundamentals.

The Sani-Matic Way – Is about being better than good. It’s about being the best! The foundation for being the best comes from great people in a healthy culture. The 30 Fundamentals describe the behaviors that make our culture the best. How we treat each other sets us apart and allows us to be industry leaders.

30 Fundamentals – Be Vigilant About Safety, Act With Integrity, Honor Commitments, Be Curious, Listen Generously, Speak Up & Speak Straight, Invest In Relationships, Do What’s Best For The Customer, Assume Positive Intent, Take Intelligent Risks, “Bring It” Every Day, Be Incredibly Responsive, Practice Blameless Problem-Solving, Be Relentless About Improvement, Embrace Chance and Growth, Get Clear On Expectations, Debate Then Align, Be Proud Of Your Work, Deliver Results, Own Your Work-Life Balance, Make A Difference, Be A Mentor, Show Meaningful Appreciation, Share Information, Think Team First, Embrace Diverse Perspectives, Create A Great Impression, Take Ownership, Be The Best You, Keep Things Fun.

The Sani-Matic Benefit Package consists of:

• A highly competitive wage and the ability for internal growth opportunities.
• Health (Both HSA and Traditional options), Vision, Dental, Flexible Spending, ID Protection, EAP, Company Paid Short-Term and Long-Term Disability Coverage, Paid Time-Off, Company Paid Life Insurance and a robust 401k Plan with Company match.

Come join our team at our new state-of-the-art facility. Additionally, Sani-Matic offers a flexible office work environment and the ability to join an industry leading Organization. Sani-Matic is an Equal Opportunity Employer. To learn more about Sani-Matic, please visit our website at www.sanimatic.com and learn more about what we do by viewing our YouTube video: We Are Sani-Matic: https://www.youtube.com/watch?v=gP6dye-Mrjk&t=5s

If you are interested, please submit your resume and cover letter.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Sun Prairie, WI 53590