Senior Growth Associate

About the Role

We’re looking for a Senior Growth Associate with strong product instincts and a passion for data-driven decision-making. You’ll play a pivotal role in accelerating product adoption and user engagement by identifying growth levers, launching scalable strategies, and continuously improving the product experience.

This is a high-impact role where you’ll work closely with cross-functional teams— Product, Marketing, Sales, and Analytics to drive measurable business outcomes and shape the user journey across the funnel.

Key Responsibilities

• Identify and execute product-led growth initiatives that maximize qualified lead generation.
• Convert user feedback and analytics into product changes that improve lead conversion rates.
• Optimize acquisition funnels, onboarding flows, and engagement paths to increase leads.
• Design and run A/B tests to enhance lead capture effectiveness.
• Conduct Marketing campaigns to drive high-quality traffic and in-product lead conversions.
• Partner with Sales and Customer Success to align lead qualification and follow-up strategies.
• Negotiate with partners and vendors to unlock new lead sources and channels.
• Monitor, analyze, and report on lead generation KPIs and campaign performance.
• Research market and competitors to uncover new lead growth opportunities.

Qualifications

• 0-1 experience in growth, product, or performance marketing roles, preferably in a tech/startup environment
• Proven experience designing and implementing growth strategies
• Strong understanding of user lifecycle , customer journey mapping, and feedback loops
• Proficient in data analysis using tools like Excel, Google Sheets, Google Analytics, Mixpanel, or similar
• Excellent communication skills with the ability to align cross-functional stakeholders
• Comfortable working in a fast-paced, experimental, and metrics-driven culture
• Bachelor's degree in Business, Marketing, Product, or a related field

Requirements:

• Graduated from a relevant degree program (e.g., Business, Marketing, or a related field).
• Strong analytical with attention to detail and problem-solving skills.
• Excellent communication and interpersonal skills.
• Familiarity with digital marketing tools and platforms.
• Ability to work independently and as part of a team.
• Proactive and eager to learn.