Senior Growth Executive

Description

Key Responsibilities

• Define customer segmentation and targeting strategies to optimize customer acquisition, retention, and upselling opportunities.
• Own the Activation rate & Retention Rate metrics: Optimizing the new user onboarding journey to shorten Time-to-Value and maximize retention rate for the existing users.
• Plan, execute, and optimize CRM campaigns using marketing automation tools and CRM software in alignment with the business goals and growth objectives
• Monitor campaign performance, analyze results, and make data-driven decisions to improve campaign effectiveness and ROI.
• Conduct deep-dive business analysis on funnel performance, churn, and cohort behavior using Advanced Excel (SQL/Python is a plus) to drive product decisions.
• Develop full-funnel strategies that optimize every step of the funnel.
• Work on new ideas and initiatives with different commercial functions to improve user conversion rates and average ticket sizes.
• Work closely with the Brand and Content teams to develop new seasonal campaigns and different user use cases.
• Lead Go-to-Market (GTM) strategies for new product launches and feature releases, managing the communication lifecycle from announcement to adoption.
• Design and execute automated lifecycle experiments (A/B testing) specifically focused on increasing Product Adoption and minimizing Churn.

Key Qualifications

• Bachelor's degree in business administration, Marketing, or a related field.
• Proven experience (typically 5+ years) in CRM, customer growth, or a related role.
• Strong knowledge of CRM principles, strategies, and tools, including customer segmentation, lifecycle management, and marketing automation platforms.
• Proficiency in using CRM software, marketing automation tools, and data analytics platforms.
• Familiarity with fintech products, services, and industry trends.
• Experience with Braze or similar marketing automation platforms is a strong advantage.
• Proficiency in using tools such as Google Analytics and AppsFlyer to measure and analyze campaign performance.
• Solid understanding of customer journey mapping, customer experience optimization, and lifecycle marketing.
• Experience with customer segmentation, personalization, and targeted marketing campaigns.
• Strong analytical background with the ability to model business scenarios in Excel. Experience with Python or SQL for data extraction is highly desirable.
• Proven experience in Product Marketing: translating complex product features into compelling user-facing value propositions.

Benefits

• Mental Well-being: We prioritize your mental health through open-door policies, skip-level meetings, and thoughtfully designed workspaces that encourage trust and transparency.
• Physical Health: Stay active and energized with a gym allowance, healthy office snacks, and monthly consultations with a nutritionist.
• Social Wellness: Build meaningful connections through team-building activities, engaging town halls, and collaborative workspaces that inspire innovation.
• Financial Empowerment: Enjoy competitive salaries, pension plans, and exclusive employee discounts on our Circles to support your financial stability.
• Growth Opportunities: Grow your career through workshops, internal mobility programs, and opportunities for learning and advancement.

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