Senior Growth Marketing Manager

Role: Senior Growth Marketing Manager

Location: Dubai (office based)

Department: Marketing

About Feel

Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations that help women feel strong, confident, and empowered — every single day.

Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC and US. With Dubai and New York as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth.

🚀 We’re already an 8-figure brand in the UK — and we’re just getting started. Our goal? Triple our growth in the next few years through bold international expansion, world-class marketing, and a culture of excellence.

This is your chance to be part of something extraordinary from the ground up. If you're passionate about wellness, innovation, and building brands that truly make a difference — we want to hear from you.

The Opportunity

As Senior Growth Marketing Manager, you’ll be at the forefront of Feel’s customer acquisition and performance marketing strategy — owning paid media, growth analytics, agency collaboration, and creative ideation across all channels. This is a high-impact leadership role for a commercially-minded marketer with a deep understanding of the DTC landscape and the ability to scale efficiently across global markets.

You’ll work closely with the CMO, in-house teams, and external agencies to deliver scalable and sustainable growth across paid social, search, affiliate, and emerging platforms. From strategic planning to hands-on testing, you’ll thrive in data, experiment boldly, and champion creatives that convert.

Key Responsibilities

Growth Strategy & Execution

• Lead and evolve the global digital growth strategy across paid social, search, programmatic, affiliate, and new growth channels
• Own customer acquisition KPIs, CAC, ROAS, and LTV — setting clear goals and tracking performance against targets
• Identify growth opportunities by channel, region, and audience segment, adapting strategy accordingly

Agency & Partner Management

• Manage day-to-day relationships with performance marketing agencies and media buying partners
• Ensure alignment on targets, messaging, budgets, testing roadmaps, and creative feedback loops
• Hold partners accountable for performance and continuously seek out best-in-class solutions

Creative Strategy & Testing

• Generate and brief high-performing creative concepts in partnership with design and influencer teams
• Build and own the creative testing roadmap — from hooks and visuals to CTAs and formats
• Analyse ad performance across platforms and use insights to inform future creative direction

Data, Analytics & Optimisation

• Own reporting and analysis of growth performance — from acquisition funnels to attribution
• Use insights to fuel continuous optimisation, budget allocation, and forecasting
• Partner with product, finance, and retention teams to ensure data-driven decision-making across the customer journey

Innovation & Experimentation

• Test emerging platforms, tools, and trends to unlock new growth opportunities
• Collaborate on product launches, bundles, and promotions with a growth-first lens
• Keep ahead of the curve on performance marketing trends in wellness, beauty, and consumer tech

What You’ll Need

• 6+ years of experience in digital marketing or growth, ideally in high-growth DTC environments
• Deep expertise across paid social, SEM, and performance platforms (Meta, Google, TikTok, YouTube, affiliate)
• Proven experience managing agencies and external media partners
• Strong creative intuition with experience briefing, testing, and scaling ad creatives
• Advanced analytical skills with hands-on experience in attribution, cohort analysis, and funnel optimisation
• Highly commercial mindset, with a strong focus on performance, efficiency, and customer value
• Entrepreneurial, fast-moving, and unafraid to roll up your sleeves and test new ideas

Why Join Feel?

• Competitive salary + exciting opportunities for fast-tracked career growth in a high-performance environment
• Be part of a purpose-led brand that’s redefining women’s wellness
• Work at the heart of a high-growth DTC business, expanding rapidly across the UK, GCC, and US
• Enjoy generous product discounts for you and your family
• Collaborate with an empowering, ambitious team that values creativity, execution, and impact

Our Values – How We Work

At Feel, we don’t just hire for skills — we hire people who live and breathe our core values:

Collaboration – We work better together

Efficiency – We move smart and fast

Passion – We care deeply about our mission

Continuous Improvement – We always level up

Customer Focus – We put the customer at the centre

If this sounds like you, you’ll feel right at home here.