Senior Influencer & PR Manager

Commco is a Pakistani e-commerce group operating a portfolio of direct-to-consumer brands across nutrition, personal care, skincare, and apparel. We are seeking a Senior Influencer & PR Manager to own content strategy and production across the portfolio.

You will define the concepts, narratives, and formats that take each brand to market, and lead their production end to end; from scripting and casting through direction and final delivery. You will build and manage the network of creators, on-camera talent, brand ambassadors, and category experts our content depends on, negotiating partnerships, usage rights, and commercial terms. You will also safeguard brand voice and reputation, ensuring all content meets platform, broadcast, and regulatory standards, and managing issues as they arise.

Duties & Responsibilities

• Develop and own the content strategy across the full brand portfolio, defining the concepts, narratives, formats, and production calendar that support product launches, seasonal peaks, and commercial objectives.
• Lead end-to-end production of video and photo content for all brands, from concept and scripting through casting, scheduling, direction, and final delivery.
• Source, vet, and manage a roster of creators, on-camera talent, brand ambassadors, and category experts, selecting for on-camera performance, credibility, and audience fit.
• Own the full partnership lifecycle, including outreach, negotiation, contracting, briefing, revisions, delivery, payment, and post-campaign review.
• Negotiate and secure content usage and media rights across all partnerships, including whitelisting and partnership ad permissions, with clearly documented terms, territory, and duration.
• Manage production resources and vendor relationships, including videographers, DOPs, editors, studios, and location bookings.
• Build and maintain a structured content library that enables assets to be located, tracked, and reused across brands, channels, and campaigns.
• Work closely with performance marketing, brand, and the in-house content team to maintain a coherent voice for each brand and a consistent flow of content across channels.
• Ensure all content and talent partnerships comply with platform advertising policies, broadcast content standards, disclosure requirements, and applicable Pakistani regulation on nutrition, supplement, and cosmetic claims.
• Manage crisis and issues communications, including product complaints, online escalations, talent-related incidents.
• Report to senior leadership on content and campaign performance, demonstrating commercial impact and return on investment.

Qualifications & Experience

• Bachelor’s degree in marketing, Communications, PR, or related field.
• 3-4+ years across influencer marketing, content production, brand partnerships, or media, including at least 1-2 years at senior or lead level.
• Proven experience developing content strategy and producing content that has run as paid advertising, from concept through to delivery.
• Hands-on experience sourcing and managing creators, on-camera talent, and category experts in Pakistan, supported by an established personal network.
• Practical production management experience, including crew engagement, studio and location sourcing, shoot scheduling, and per-shoot budgeting.
• Demonstrated experience negotiating creator and talent contracts, including media usage and whitelisting rights, and managing a significant annual budget.
• Experience booking or negotiating television, podcast, or branded segment placements is a strong advantage.
• Experience managing a live reputational or product issue.
• Background in D2C, beauty, wellness, fashion, e-commerce is strongly preferred.

Skills, Knowledge & Competencies

• Fluent, professional-grade written and spoken English and Urdu.
• Strong understanding of direct-response creative principles, including hooks, angles, retention, and ad structure, with the ability to interpret creative performance data and translate it into a content plan.
• Practical production capability across scripting, shot lists, direction, and post-production review.
• Strong commercial numeracy, including shoot and campaign budgeting, cost-per-asset analysis, and customer acquisition cost.
• Excellent writing skills across creator briefs, scripts, talking points, and internal strategy documents.

Application Question(s):

• Do you have 3–4+ years of experience in influencer marketing, content production, or brand partnerships?
• Do you have experience managing content partnerships from outreach and negotiation through contracting, delivery, and post-campaign review?
• Do you have practical production management experience, including crew engagement, studio/location sourcing, shoot scheduling, and per-shoot budgeting?
• Do you have the ability to commute daily to Johar Town, Lahore for the onsite 11 AM – 8 PM schedule?

Work Location: In person