Senior Instagram & Social Growth Manager

Senior Instagram & Social Growth Manager

Location: Local

Compensation: Competitive base salary + meaningful performance bonus + benefits

Type: Full-time

The Opportunity

We’re scaling a multi-brand social portfolio and looking for a top-tier Instagram & Social Growth Manager to own strategy, execution, and performance across dozens of accounts. You’ll lead a squad of assistants, architect posting systems, and turn data into momentum—driving traffic from Instagram to high-intent landing pages and paid membership funnels. If you’re an operator who loves building machines that scale, you’ll thrive here.

What You’ll Do

• Own the Instagram engine end-to-end: plan, calendarize, and optimize content across 70+ accounts, ensuring cadence, creative quality, and brand voice are consistent and on-brief.
• Lead and level-up a team: direct multiple social assistants/editors; build clear SOPs, checklists, and QA processes; set weekly targets and hold the team to them.
• Editorial & posting rigor: define post frequency by handle, balance Reels/Stories/Carousel strategy, and systematize editing standards (hooks, captions, on-screen text, CTAs, cover frames).
• Funnel & conversion optimization: instrument tracking from IG → landing page → sign-up; run A/B tests on hooks, thumbnails, captions, CTAs, and link placement; improve CVR and lower CAC.
• Analytics as a superpower: build dashboards, monitor KPIs (reach, saves, shares, CTR, link-clicks, session quality, CVR), and translate insights into weekly action plans.
• Stay ahead of the algorithm: proactively adapt to changes in ranking signals, Reels/Stories features, music licensing shifts, hashtag efficacy, and account-health best practices.
• Budget ownership: manage and scale promo/ad spend across multiple brands and creators; allocate budget to high-ROI pairs of creative + audience; report ROAS and learnings.
• Cross-functional execution: coordinate with editors, creators, talent managers, paid media, and ops (local and remote) to ship consistently and hit growth goals.
• Brand safety & compliance: enforce platform policies and community guidelines; protect account health with smart posting, appeals/documentation, and hygiene SOPs.

What You Bring

• 2+ years in social growth with a heavy Instagram focus; multi-handle or multi-brand experience required.
• Demonstrated success scaling content systems, not just one-off posts—show us dashboards, SOPs, and before/after KPIs.
• Creative instincts: you know what hooks, edits, and captions convert—and can brief editors to reproduce it at scale.
• Paid & promo literacy: hands-on experience with Meta Ads Manager, whitelisting/boosting, and creator collaborations; budget accountability.
• Leadership: proven ability to manage and develop 3–10+ assistants/contractors with clarity, speed, and high standards.
• Toolset (nice to have): Airtable/Sheets, Slack, Notion/Asana, Meta Business Suite, CapCut/Adobe, link tracking tools (Bitly/UTMs), Mixpanel/Amplitude.

How We’ll Measure Success (90 Days)

• Output: all accounts on a reliable publishing cadence with documented SOPs and QA.
• Growth: +X% reach, +X% profile actions, +X% link-click rate (targets set collaboratively in week 1).
• Efficiency: lower CPA/CAC from Instagram traffic via structured testing and creative iteration.
• Team: assistants operating on checklists with visible daily/weekly metrics and on-time deliverables.

Why Join Us

• High impact: your work directly drives revenue—clear line of sight from ideas to outcomes.
• Resources to win: editors, assistants, and paid budget already in place—your playbooks scale fast.
• Ownership: autonomy to build the social machine you’ve always wanted to run.

Application Instructions

• Portfolio: 2–3 Instagram accounts you’ve grown (what you inherited vs. where you took it).
• One-pager: your 30-day plan to scale a new IG handle from 0 → 100k weekly reach.
• Dashboard sample: a redacted snapshot of KPIs you track weekly and how you act on them, if available.
• Case study: a brief example of IG → landing page funnel optimization you led (baseline, tests, results).

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have a portfolio of Instagram accounts you have grown?

Work Location: Hybrid remote in Carlsbad, CA 92010