Senior Integrated Marketing Specialist

Liberty Software is looking for a creative and driven marketing professional who's ready to make an impact. As a Marketing Specialist, you'll play a key role in bringing the Liberty Software brand, PharmacyOne, to life across every channel.

In this hands-on role, you'll craft campaigns that grow market share, elevate brand awareness, and strengthen loyalty among independent pharmacies nationwide. From designing eye-catching visuals and engaging digital content to coordinating with agencies, managing media, and energizing our social presence and trade shows, you'll be at the center of Liberty's marketing engine.

This is the perfect opportunity for a motivated self-starter who thrives on transforming creative ideas into measurable results. If you're passionate about design, storytelling, and seeing your work directly drive growth and recognition, Liberty Software is where you can make your mark!

Please note: This is an in-person role based in our Southlake, TX office.

Responsibilities Include:

• Develop and execute integrated marketing campaigns leveraging CRM data, with clear lead and pipeline goals, target audiences, and performance metrics
• Plan, manage, and optimize digital marketing initiatives through media mix analysis, bidding strategy, keyword research, A/B testing, and landing page optimization to maximize conversions
• Create reports and dashboards to evaluate program performance, demonstrating ROI, lead quality, conversions, and business impact for leadership visibility
• Produce engaging creative content including visuals, copy, and layouts for digital, print, and video channels, ensuring brand consistency and SEO effectiveness
• Maintain and enhance Liberty Software's web presence using HTML/CSS and compelling website content
• Support campaign briefs, sales enablement materials, email, and social media messaging
• Monitor industry and competitive trends, providing insights that inform strategy and optimize overall marketing performance
• Manage projects from concept to completion, ensuring deadlines are met and align with cross-channel marketing efforts
• Contribute to trade shows, marketing events, and internal initiatives, applying creative and logistical expertise

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field of study
• 5+ years of related experience
• Experience with Adobe Creative Cloud, or related applications, as well as experience creating marketing copy and managing website content using HTML, CSS, and WordPress
• Highly organized and detail-oriented with excellent project management skills
• Strong organizational habits and experience using CRM systems (HubSpot preferred; Zoho or Salesforce also relevant)
• Excellent verbal and written communication skills and a high degree of organization and attention to detail
• Ability to occasionally lift up to 50 lbs.
• Ability to travel up to 30% including a valid driver's license, reliable transportation, and maintain auto insurance as required by law.

Benefits Starting Day One:

• 100% employer-paid medical and life insurance for employees, with optional dental and vision coverage at no cost
• Family coverage available with Liberty contributing 50% of the premium
• Fully vested 401(k) with employer match
• Employer contributions to Health Savings Accounts (HSA)
• Generous paid time off and paid holidays
• Tuition reimbursement and continuing education support
• Adoption expense reimbursement
• Dependent Care Flexible Spending Account (FSA) for tax savings on childcare
• Confidential counseling resources for mental health, financial planning, and more, via Optum EAP
• Fully stocked breakroom

Unleash your creativity! Apply Today!

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