Senior Lead - Insights & Marketing Analytics

Discover a Home for Your Talents

Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!

What awaits you in this role?

We are looking for a passionate Senior Lead - Insights & Marketing Analytics to join our team at Marketing Analytics & Transformation Directorate in Beko Corporate.

• Lead brand health tracking studies: Methodology design, KPI selection, questionnaire development, agency coordination, and insight generation.
• Manage ad testing programs (pretest, posttest, copy test) and deliver sharp creative and communication insights to marketing teams.
• Design and execute concept, product, and UX test studies, ensuring global best practices are applied.
• Apply basic marketing science principles (e.g., segmentation logic, uplift measurement, basic modeling inputs) to interpret data trends.
• Monitor and analyze market trends & dynamics, competitive landscapes, and emerging technologies to identify new opportunities and potential threats.

• Translate complex research results into clear positioning, messaging, and brand growth recommendations.
• Provide strategic guidance to brand teams operating in multiple countries, understanding cultural differences and market dynamics.
• Identify insight-driven opportunities to strengthen brand equity, customer experience, and communication effectiveness.
• Work closely with product, design, marketing, and consumer experience teams across different countries.
• Collaborate with Data Science and Business Intelligence teams by supplying clean, well-structured research outputs and aligning on metrics.
• Manage relationships with external research agencies, ensuring high-quality delivery and cost efficiency.

The position is located in İstanbul, Sütlüce.

How do we describe the perfect fit?

• Bachelor's degree in Formal Sciences (Mathematics, Statistics, Computer sciences etc) or Social / Natural Sciences (Economics, Sociology, Engineering, Marketing etc) or a related field.
• 8+ years of experience in market research, with a strong understanding of research methodologies and best practices.
• 5+ years of experience in BHT, advertising pre/posttests, Concept and UX research projects
• 2+ years of experience in employing AI/ML techniques in market research or a related field.
• Strong written and verbal communication and presentation skills, with the ability to effectively communicate research findings to both technical and non-technical audiences, globally
• Experience with data analysis and statistical software is a plus.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.

At Beko, where it feels like home, we invite you to explore…

• Professional Development: Access tailored opportunities through our global minds network.
• Global Community: Contribute to a community of like-minded individuals.
• Well-being: Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.
• Innovation Culture: Experience continual growth in our innovative environment.
• Leadership: Develop leadership skills at any level in our trusted lifestyle solutions environment.
• Flextra Benefits: Customize your benefits with our flexible program.
• Exclusive Discounts: Enjoy discounts on appliances and more via Koç Ailem membership.

Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.

Get to know us better through our company video! https://www.youtube.com/watch?v=uNkzSicIGaU

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