Senior Lead – Marketing Operations

Position Description:
The Senior Lead, Marketing Operations is a strategic enabler of data-driven marketing. This role focuses
on building and maintaining a high-quality sales and marketing database, ensuring data integrity, and
delivering actionable insights through advanced reporting and analytics. By leveraging marketing
technologies and visualization tools, this role empowers the sales and marketing team to make informed
decisions and optimize performance across channels.
Roles & Responsibilities:

• Ensure the marketing database is built and maintained with the right accounts and

individuals in our target markets

• Set standards around database health and partner with the marketing leadership team to develop

strategies to improve the quality and health of our database

• Track, measure, and report on growth and account-level metrics using Power BI, or similar

visualization tools.

• Build and maintain custom dashboards to monitor performance and present clear, actionable

insights.

• Manage the marketing technology stack, research, and recommend additional technologies to

improve lead generation and conversions

• Work closely with other marketing team members to assess where technology and

automation can be used to track top of funnel metrics.

Required Skills and Experience:

• 8-10 years of marketing operations/database management/business operations experience in

the B2B software space

• Strong experience working with Salesforce CRM
• Solid analytical and data skills (SQL, Excel, BI tools) to translate data into actionable insights
• Bachelor’s degree in marketing, business, communications, or related field
• Excellent command of business writing and ability to own the production of outstanding email

and digital content

• High level of attention to detail and experience managing multiple projects to successful

completion simultaneously

• Comfortable working in a high-growth environment with competing priorities among a globally

dispersed team

• Understanding of United States public sector and capital program markets highly preferred

About Aurigo:
Aurigo is revolutionizing how the world plans, builds, and manages infrastructure projects with
Masterworks, our industry-leading enterprise SaaS platform. Trusted by over 300 customers managing
$300 billion in capital programs, Masterworks is setting new standards for project delivery and asset
management. Recognized as one of the Top 25 AI Companies of 2024 and a Great Place to Work for
three consecutive years, we are leveraging artificial intelligence to create a smarter, more connected
future for customers in transportation, water and utilities, healthcare, higher education, and the
government, with over 40,000 projects across North America.
At Aurigo, we don’t just develop software—we shape the future. If you’re excited to join a fast-growing
company and collaborate with some of the brightest minds in the industry to solve real-world challenges,
let’s connect.