Senior Living Sales Manager - Growth & Referral Development

Job Title: Senior Living Occupancy & Growth Director | Assisted Living & Memory Care

Company: Sunflower Communities

Location: Greater Twin Cities Metro Area, Waconia, Elmore, and surrounding referral markets

Compensation: $90,000 - $130,000 Base Salary + Uncapped Move-In Commissions (OTE $105,000 - $160,000+)

Schedule: Full-Time | Monday through Friday

To stand out, email tom.lecy@hhcare.net with your resume and measurable sales results including referral sources developed, monthly move-ins, occupancy growth achieved, tour-to-move-in conversion rates, and pipeline metrics.

Most senior living sales jobs revolve around answering inquiries and following up on leads.

This isn't one of them.

Sunflower Communities is looking for a true occupancy builder, relationship developer, and market growth leader to help drive admissions across our Assisted Living and Memory Care communities. We need someone who loves the thrill of building referral networks, earning trust in the field, creating opportunities where others see obstacles, and helping families find solutions during some of the most important decisions of their lives.

Every occupied apartment represents more than a sale. It represents a family finding peace of mind, a resident finding safety and support, and a team member having the opportunity to make a meaningful difference.

If you're the type of salesperson who enjoys creating momentum, filling pipelines, tracking metrics, and seeing the direct results of your effort reflected in both your income and your impact, keep reading.

Why Top Performers Love This Role

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  $90,000 - $130,000 base salary plus uncapped move-in commissions.
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  Realistic earnings potential of $105,000 to $160,000+ annually.
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  Direct influence over occupancy growth and community success.
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  Work for a growing, family-owned organization where your results are visible and appreciated.
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  Strong autonomy to manage your territory, relationships, and strategy.
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  Opportunity to make a meaningful impact helping families navigate assisted living and memory care decisions.
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  Sell a service that genuinely improves lives rather than another commodity product.
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  Build relationships across hospitals, transitional care units, skilled nursing facilities, social services, and healthcare organizations throughout Minnesota.
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  Join a team that values performance, initiative, creativity, and community involvement.

What Success Looks Like

You wake up thinking about pipeline.

You know which referral partners need a visit this week.

You know which families need follow-up today.

You know your conversion ratios, your tour numbers, and where your next move-ins are coming from.

You understand that occupancy growth doesn't happen by accident. It happens because someone is consistently building relationships, solving problems, and creating trust throughout the referral community.

What You'll Own

Referral Development & Territory Growth

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  Build and strengthen referral partnerships with hospitals, social workers, discharge planners, case managers, county agencies, rehabilitation centers, TCUs, and skilled nursing facilities.
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  Create new referral relationships while expanding existing partnerships.
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  Become a recognized resource throughout your territory for assisted living and memory care placement needs.

Admissions & Occupancy Growth

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  Convert referrals into tours and tours into move-ins.
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  Guide families through complex care decisions with professionalism, empathy, and urgency.
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  Create exceptional experiences throughout the admissions process.
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  Help drive occupancy goals across multiple communities.

Pipeline Management

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  Maintain a highly organized sales pipeline.
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  Consistently follow up with prospects and referral partners.
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  Track referral activity, tours, move-ins, conversion ratios, and sales performance metrics.
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  Develop strategies to improve results and maximize opportunities.

Community Representation

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  Represent Sunflower Communities at networking events, healthcare meetings, and community functions.
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  Build visibility and brand awareness throughout the marketplace.
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  Serve as an ambassador for our mission, culture, and commitment to quality care.

Who Thrives Here

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  Healthcare sales professionals looking for a more meaningful product to represent.
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  Senior living admissions leaders who consistently exceed occupancy goals.
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  Home care, hospice, pharmaceutical, DME, medical device, rehabilitation, or long-term care sales professionals.
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  Relationship-driven hunters who enjoy creating opportunities rather than waiting for them.
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  Competitive professionals who love measuring success through metrics, performance, and results.

Qualifications

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  Bachelor's Degree in Business Administration, Marketing, Healthcare Administration, or a related field preferred.
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  Previous experience in healthcare sales, senior living admissions, home care, hospice, pharmaceutical sales, medical sales, long-term care, or related industries preferred.
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  Demonstrated success generating referrals, building pipelines, and closing business.
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  Strong presentation, relationship-building, and communication skills.
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  Proven ability to work independently while managing multiple opportunities simultaneously.
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  Willingness to travel throughout assigned referral markets.
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  Passion for helping families find the right care solutions.

Why Sunflower Communities

At Sunflower Communities, we believe growth happens through relationships.

As a family-owned organization, we move quickly, make decisions locally, and empower our leaders to create meaningful results. Our communities are known for delivering exceptional Assisted Living and Memory Care services while serving residents and families with compassion, dignity, and respect.

We aren't looking for someone to simply maintain occupancy.

We're looking for someone who wants to build something.

Someone who wants to become the trusted name referral partners think of first.

Someone who wants their effort, strategy, and persistence to directly impact both their earnings and the lives of the families they serve.

If that sounds like you, we'd love to connect.

Apply today by emailing tom.lecy@hhcare.net with your resume and performance metrics.