Senior Manager

Position – Manager / Sr. Manager

Job Role – Brand Marketing

Team – Marketing (Brand)

Location – Gurgaon

About Tata 1mg

Tata 1mg is India’s leading digital health platform, trusted by millions of Indians for making healthcare accessible, understandable, and affordable. With over 200 million unique visitors annually, it ranks among the world’s largest healthcare content platforms.Tata 1mg offers integrated healthcare services including ePharmacy, Diagnostics, and eConsultations, along with a growing network of retail stores across India. Tata 1mg leverages its omnichannel network to deliver medicines pan-India across 20K+ pincodes. The company also operates 19 NABL and CAP accredited diagnostic labs and offers at-home diagnostics collection through a dedicated fleet of 1200+ trained phlebotomists across 60+ cities.The organization is also extending its world-class supply chain to support corporates and insurance providers with services such as Occupational Health Centers, Pre-policy medical checks, and Annual health checks. With a strong focus on innovation and accessibility, Tata 1mg continues to redefine healthcare in India, ensuring quality care is always within reach.

Know more about us: https://www.1mg.com/aboutUs

Brief about the Team

The Marketing team works closely with multiple business lines at Tata 1mg to drive brand and category/service salience, customer acquisition, retention, and overall business growth. The team operates across multiple verticals including Brand, Performance & Digital, CRM, Creative, Social, and Partnerships.

What you will do:

• Act as the marketing partner for Tata 1mg’s ePharma category teams to help build and scale priority categories.

• Shape category strategy from a brand and marketing lens and own category brand plans end-to-end.

• Develop deep category and customer understanding through customer immersions, insights, competitive analysis, and on-platform behavior analysis.

• Build strong category identity including positioning, value propositions, messaging frameworks, and creative territories.

• Lead GTM strategy and execution for priority categories across channels including platform, CRM, social, performance, and offline if required.

• Co-own category growth outcomes including adoption, conversion, repeat usage, and brand preference.

• Collaborate with cross-functional teams including design, content, performance, CRM, product, analytics, and external partners.

• Track performance using defined success metrics and drive continuous optimization using post-campaign learnings.

What are we looking for:

• 5–7 years of experience in brand building with a strong focus on growth outcomes.

• High accountability and comfort owning outcomes end-to-end.

• Ability to work across multiple categories, shifting priorities, and fast-paced timelines.

• Strong balance of creative thinking and analytical rigor.

• Structured problem solving and strong stakeholder management skills.

Why join us?

Tata 1mg offers one of the most exciting high-growth environments, combining the legacy strength of the Tata brand with the agility and innovation of a startup. Being part of the Marketing team provides a unique opportunity to scale high-impact categories and drive meaningful business growth using Tata 1mg’s strong ecosystem and capabilities.

Disclaimer

Tata 1mg is proud to be an Equal Opportunity Employer. All employment decisions at Tata 1mg are made without discrimination, harassment, or less favorable treatment based on age, color, physical ability, ethnic origin, nationality, religion, gender, family status, marital status, prenatal status, gender reassignment, or sexual orientation. All decisions are based on business needs, job requirements, competence, and merit.