Senior Manager, Acquisition Marketing

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

About the role

The Senior Manager, Acquisition Marketing is responsible for driving traffic, leads, and new client acquisition through high-performing, data-driven digital channels. This role will own the strategy and execution across Paid Media, SEO/SEM, and Co‑Op marketing initiatives, with a relentless focus on ROAS, CAC, and scalable growth.

This leader will balance strategic planning with hands-on optimization, partnering closely with agencies and internal stakeholders to convert demand into measurable business results. The ideal candidate is analytical, performance-obsessed, and deeply experienced in acquisition marketing within a fast-paced, consumer-driven environment.

What you'll do

Acquisition Strategy & Performance

• Own the full-funnel acquisition strategy to drive qualified traffic, leads, and new client growth
• Establish and manage performance targets across ROAS, CAC, conversion rates, and customer lifetime value
• Continuously optimize channel mix, spend allocation, and testing roadmaps to maximize efficiency and scale

Paid Media & Co‑Op Marketing

• Lead planning, execution, and optimization of paid media across search, social, display, and emerging platforms
• Oversee agency partners to deliver integrated acquisition campaigns aligned to growth goals
• Manage co‑op marketing programs with partners to unlock incremental investment, increase reach, and improve performance efficiency

SEO / SEM

• Own SEO and SEM strategy to drive sustainable, high-intent traffic and acquisition growth
• Partner with agencies and internal teams to optimize technical SEO, content strategy, and on‑page performance
• Continuously monitor keyword performance, bidding strategies, and search trends to improve acquisition outcomes

Traffic, Leads & Conversion Optimization

• Drive high-quality traffic and lead generation across all acquisition channels
• Partner with website and lifecycle teams to optimize landing pages, funnels, and conversion paths
• Champion A/B testing, experimentation, and CRO initiatives to improve conversion rates and acquisition efficiency

Analytics, Reporting & Insights

• Leverage analytics to evaluate performance across the acquisition funnel and customer lifecycle
• Track spend, forecast performance, and clearly report on the impact of acquisition investments
• Translate data into actionable insights to inform strategy, testing, and future investment decisions

Cross‑Functional Collaboration

• Partner closely with Brand, Retail, and Operations teams to ensure acquisition efforts support broader business objectives
• Align acquisition strategies with studio-level priorities and local market needs where applicable
• Maintain strong relationships with external agency partners, ensuring accountability and performance excellence

Innovation & Growth

• Identify new channels, tools, and technologies to drive incremental acquisition growth
• Stay ahead of digital marketing trends, platform updates, and consumer behavior shifts
• Test and scale new acquisition opportunities while maintaining disciplined performance standards

Qualifications

• 4+ years of experience in website management, SEO, paid media, social media, and conversion rate optimization (CRO).
• Agency experience is preferred. Proven expertise managing a global consumer brand’s website, with a track record of improving keyword rankings, user experience, and achieving business goals.
• Strong knowledge of technical SEO and website maintenance best practices.
• Hands-on experience managing digital media and performance marketing initiatives.
• Bachelor’s degree in Marketing, Business Administration, or equivalent combination of education and experience.
• Excellent communication, organizational, and project management skills.
• Demonstrated success collaborating cross-functionally and partnering with senior leaders.
• Strong research skills and thorough knowledge of marketing best practices.
• Ability to adapt quickly and problem-solve in a fast-paced environment.
• Understanding of HTML, CSS, and JavaScript, with the ability to work effectively with developers on website enhancements.
• Proficiency with G Suite, Microsoft Office, WordPress, Meta Ads Manager, Google Ads, and Google Analytics.
• Familiarity with Canva, Klaviyo, and Tableau is a plus.

The pay range for this role is:
90,000 - 90,000 USD per year(New York)