Senior Manager – Business Analytics (South Regional)

Key Responsibilities

• Strategic / Policy related KRAs
• Partner with the South Cluster Head in carving out a cluster-wide revenue and growth strategy by providing cross-language, data-driven insights on channel performance, market dynamics, and industry ad-spend trends.
• Build a holistic view of the South portfolio across genres/languages through analysis of BARC data, industry reports, and client/category trends to identify opportunities for cluster-wide sales initiatives.
• Act as the strategic bridge between individual language PRS leads and central teams by consolidating insights, aligning strategies, and sharing best practices.
• Develop and track the cluster’s consolidated budget, aligning language-level budgets and reforecasts into a comprehensive South view for reporting and review.
• Devise cluster-level mechanisms to track and improve productivity, enabling sharper monitoring of revenue drivers across languages.
• Leverage knowledge of Digital Media to identify and support integrated TV + Digital + Regional cross-sell opportunities at the cluster level.

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  Operational / Process / Technology related KRAs
• Identify growth opportunities and risks across the South portfolio and highlight them proactively to the South Cluster Head and central leadership.
• Monitor weekly, monthly, quarterly, and annual performance at both individual language and cluster levels, and provide actionable insights to achieve revenue targets.
• Lead competitive benchmarking across the South region, evaluating both intra-network and external performance.
• Consolidate inputs for annual deal discussions, ensuring pricing, inventory, and growth objectives are aligned to cluster performance and market realities.
• Prepare cluster-wide review decks and dashboards, providing unified narratives for management discussions and external positioning.
• Support sales teams with data-backed, cross-language client proposals and enable bundled deals across properties.

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  Financial Accountability / Commercial Impact
• Maintain and publish periodic cluster performance reports to highlight gaps, risks, and growth levers proactively.
• Support the South Cluster Head in achieving revenue and share objectives by ensuring timely insights, funnel tracking, and pipeline monitoring across all South properties.
• Maintain a consolidated sales pipeline of impact properties across languages and publish periodic reports to highlight sales achievement.

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  People & Collaboration KRAs
• Partner with individual PRS leads across languages to align goals, share best practices, and foster cross-learning.
• Build a culture of collaboration across sales, central analytics, and strategy functions.
• Drive consistency in dashboards, metrics, and reporting frameworks across languages for efficiency and comparability.

Skills & Attributes for success

• Strong business acumen with understanding of TV + Digital media ecosystem
• Ability to analyze and synthesize multi-channel data into actionable insights
• Proficiency in developing scalable processes, dashboards, and performance frameworks
• Collaboration and stakeholder management across diverse teams
• Strong presentation, storytelling, and influencing skills

Preferred Education & Experience

• MBA (7–10 years of post-qualification experience in Media, Consulting, Analytics, or Strategy roles)