Senior Manager, Category Experience

Position Purpose:

This Sr. Manager, Category Experience will focus on our Homepage & Events team serving as the strategic architect of our most high-traffic digital real estate, leading a team to transform the homepage and event experiences into immersive, high-converting customer journeys. Working at the leading edge of channel-interconnected retail, you will collaborate closely with Merchandising to translate business objectives into compelling digital narratives. This role moves beyond standard execution; you will act as a key partner to our UX and Creative teams to challenge the status quo, co-creating new design frameworks and interactive elements that elevate our brand aesthetic while simplifying the path to purchase. By blending functional merchandising skills with a visionary approach to the digital storefront, you will ensure our "front door" is both beautiful and high-performing.

Success in this role requires a "test and learn" mindset and a relentless drive for optimization. You will lead your team to analyze complex customer behaviors and competitive benchmarking, turning data-driven insights into a prioritized roadmap of actions that improve customer and associate satisfaction. You are expected to pioneer new ways to optimize the experience—whether through personalization, AI-driven content, or groundbreaking UI layouts—to ultimately drive increased traffic, sales, and conversion. This is a unique opportunity for an innovative leader to merge analytical rigor with creative experimentation, redefining how our customers engage with our brand during our most critical moments and events.

Key Responsibilities:

• 40% Manage and mentor a top-performing team
• 20% Leverage customer information (external data, internal research, site behaviors, post transaction data) to identify the most significant opportunities to improve the customer experience across categories.
• 20% Develop strategies in creating differentiated multi-channel and website shopping experiences for key customer segments, leveraging a deep understanding of key customer needs, including decisions that improve product page views and conversion rates (both online and in-store) and overall customer satisfaction.
• 10% Lead team to optimize customer experience merchandising, taxonomy , purchase path (search and navigation), data content, SEO and post transaction results.
• 5% Examine category merchandising strategies of key competitors and best-in-class online retailers to understand emerging trends .
• 5% Lead targeted online/interconnected initiatives that address customer gaps to insure they come in on-time and in-scope.

Direct Manager/Direct Reports:

• Position reports to ONLINE DMM
• 5-7 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• MBA
• 6 years management experience in an online business
• Strong numeric and advanced analytics aptitude
• Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
• Demonstrated ability to hire, develop and lead high performing teams
• Proven ability in driving an online business' performance
• Ability to understand and influence cross-functional inputs to Merchandising, for achieving better output results
• High comfort level with working in an ambiguous, fast paced environment
• Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 6

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Ability to solve complex problems
• Exceptional interpersonal, motivational, and communication skills (speaking, writing, presenting)
• Ability to operate simultaneously and effectively in both tactical and strategic modes
• Ability to think both strategically and tactically with good attention to detail
• Demonstrated ability to manage multiple projects - prioritization, planning and task delegation